Kickstarter Veterans Launch "Harness the Crowd" eBook to Help Crowdfunders Succeed

Team launches comprehensive guide to raising money for startups

Oct 09, 2013, 13:20 ET from Harness The Crowd

BOULDER, Colo., Oct. 9, 2013 /PRNewswire/ -- Today, the veteran Kickstarters behind crowdfunding community Harness the Crowd launched their first eBook to help entrepreneurs succeed through crowdfunding.

Crowdfunding has quickly become one of the best ways to raise money for upstart entrepreneurs. Still, online fundraising is often complex, and it can take months of work to Kickstart an idea. Harness the Crowd explores these new fundraising ideas while offering first hand insights about how to run a successful Indiegogo or Kickstarter campaign. "Our goal with the eBook is to guide project creators through common questions: what are the best crowdfunding sites, what are the benefits of Kickstarter vs. Indiegogo, and how do I start?" said Daniel Haarburger, co-author and founder of the site.

With resources, tools and advice gathered from hundreds of successful campaigns, this eBook extends lessons of the Harness the Crowd website, and provides a solid footing to help people realize their ideas through crowdfunding.

The eBook covers in-depth tips and analysis of:

  • Various crowdfunding and crowdsourcing sites
  • Optimizing your idea for crowdfunding
  • Core traits of effective campaigns
  • Campaign logistics practices
  • Marketing and managing your campaign
  • After campaign strategy

The Harness the Crowd eBook is now available for purchase at

About the Team
Stanford students and crowdfunding veterans Daniel Haarburger, Dan Thompson and Greg Lyon developed the Harness the Crowd resource community and eBook. Collectively, these three have Kickstarted three successful projects, raising more than $200,000.

About Harness the Crowd
Harness the Crowd is an online tool helping entrepreneurs explore new fundraising ideas through crowdfunding sites like Indiegogo and Kickstarter. By making it easier for early adopters to discover crowdfunding campaigns, and providing tools to make project creators more effective, the site offers a third party hub for all things crowdfunding. For more information, please visit

SOURCE Harness The Crowd