CHICAGO, April 14, 2016 /PRNewswire/ -- This election year is already proving to be one of the most buzzed about in our nation's history. That's why ConAgra has partnered with Robby Novak, aka Kid President, to bring one of those serious issues – child hunger – to America's forefront. Kid President has declared 2016 the Year of the Kid and as part of his "campaign," has released a video to inspire kid citizens and adults to take action in the fight against child hunger.
"We're campaigning for something awesome…we're campaigning for kids…and we're gonna do this together," said Kid President. "We need your help to end child hunger in the United States, and I've got it on my to-do list!"
More than one in five children and more than one in four Latino children1 in the U.S. may not know where their next meal is coming from. That's more than 15 million children. Kid President and ConAgra need your help in the fight against child hunger in America. Join the fight by watching or sharing Kid President's video. For every view or share of the video April 14 through May 9, 2016, ConAgra will donate the monetary equivalent of one meal to Feeding America, the nation's leading domestic hunger-relief organization, up to 100,000 meals.2
But that's not the only way to help! Visit the Child Hunger Ends Here website to enter the eight-digit code from specially marked packages of ConAgra's food3 and learn more about how to help fight this issue in your community.
"Child food insecurity is an issue that affects every county in our nation," says Robert Rizzo, Senior Director of Community Investment, ConAgra. "That's why ConAgra and the ConAgra Foods Foundation have been committed to fighting hunger for more than 20 years, providing more than 412 million pounds of food and investing more than $45 million in capacity building, child hunger programs and ground breaking research."
To continue on the "campaign trail," Kid President and ConAgra will host a Town Hall at the Second Harvest Food Bank of Middle Tennessee in Nashville on May 10, where Kid President will address the issue of child hunger in America and what he's doing with ConAgra to make a change. The event will inspire attendees to continue to be part of the solution in their community, and encourage them to help spread awareness of the issue. Finally, Kid President will help ConAgra present a check to Feeding America based on the number of meals triggered from video views and shares.
Novak, with his brother-in-law and Kid President co-creator Brad Montague, have partnered with ConAgra since 2014 to get the word out about child hunger in America, as well as dedicated time to volunteering and packing more than 570,000 meals for kids all over the world. Together they believe that kids should focus on being more awesome and not have to worry about their next meal.
No matter which party or candidate you may side with, fighting child hunger is something we can all support! Follow Kid President's journey by tracking the #childhungerendshere hashtag on social media, and following Child Hunger Ends Here on Twitter and Facebook. To learn more about child hunger and ways to get involved, visit www.childhungerendshere.com.
ConAgra Foods, Inc. (NYSE: CAG) is one of North America's leading packaged food companies with recognized brands such as Marie Callender's®, Healthy Choice®, Slim Jim®, Hebrew National®, Orville Redenbacher's®, Peter Pan®, Reddi-wip®, PAM®, Snack Pack®, Banquet®, Chef Boyardee®, Egg Beaters®, Hunt's® and many other ConAgra Foods brands found in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
About Kid President
Brad Montague and Robby Novak are co-creators of Kid President, the popular web series featured on Rainn Wilson's SoulPancake YouTube channel. Together the two have created a movement of joy and fun and created work seen by tens of millions. Brad and Robby truly believe that if we make the world better for kids, then the world will be better for everyone. For more than five years, Brad and Robby have dedicated time both overseas and here in the U.S. to ensure kids have access to food – from volunteering at local soup kitchens in their hometown to packing more than 570,000 meals for kids all over the world to working with organizations like UNICEF and Rice Bowls. They believe that kids should simply focus on being awesome and not have to worry about their next meal, especially right here in our backyard. With a passion for fostering creativity and compassion in young people, Brad is also the director of Mid South Youth Camp, an experience for teenagers who want to change the world. Robby is in sixth grade. He likes basketball, football, soccer and making the world better. The two live and work in Tennessee.
Actor Rainn Wilson founded media company SoulPancake to create inspiring content designed to explore life's big questions. The mission-driven company reaches audiences across multiple platforms with an Emmy Award-winning television division; Webby Award-winning premium YouTube channel with nearly 1.5 million subscribers; and a creative agency production team that has worked with international brands such as Nestle, Disney and the United Nations. Named one of Fast Company's "Most Innovative Companies in Video" and ranked #114 in Inc. Magazine's list of the 5,000 fastest-growing companies in America, SoulPancake's success lies in its authentic, engaging content that receives unprecedented levels of engagement. For more information about SoulPancake visit www.youtube.com/soulpancake or find us on Twitter and Facebook via @soulpancake.
1 Coleman-Jensen, A., et al. (2015). Statistical Supplement to Household Food Security in the United States in 2014. USDA ERS.
2 For every view or share of this Kid President video recorded between now and May 9, 2016, ConAgra will donate .09 cents, the cost for Feeding America® to provide one meal through its network of local food banks. Maximum donation of 100,000 meals ($9,000). Valid in U.S. only.
3 For every 8-digit code from participating products validly entered at www.childhungerendshere.com, ConAgra will donate 9¢, the cost for Feeding America® to provide one meal through its network of local foodbanks. Guaranteed minimum donation: 500,000 meals ($45,000). Maximum donation 1,000,000 meals ($90,000). Code submissions will be accepted until 1/5/17, or when the maximum is reached. Limit 5 code entries per person/computer each day. Valid in the United States only.
SOURCE ConAgra Foods, Inc.