MADISON, Wis., Aug. 23, 2018 /PRNewswire/ -- Kid Trax, a brand of Dorel Industries, Inc. (TSX: DII.B, DII.A), has teamed up with Hasbro to launch a ride-on version of the classic HUNGRY HUNGRY HIPPOS game. The foot-powered ride-on is themed after the original green Homer Hippo and allows kids to get in on the chomping action just like the game. THE HUNGRY HUNGRY HIPPOS ride-on by Kid Trax is available at Walmart stores and on Walmart.com and retails for $34.97.
"The HUNGRY HUNGRY HIPPOS ride-on by Kid Trax is the first foot-powered toy from Kid Trax and allows even younger kids the chance to play," says Milissa Rick, senior director of marketing. "This is also a completely different spin in the ride-on category; the toy is focused on snatching up as many of the toy balls as possible, just like the game."
With the HUNGRY HUNGRY HIPPOS ride-on by Kid Trax, kids can either ride on or push the hippo around. When moving, the hippo's head moves up and down to in a chomping motion to "eat-up" the included play balls as it rolls over them. The balls are then stored in a transparent cover in the seat – perfect for playtime and cleaning up after.
The ride-on is designed for children ages 1 – 3 with a 44-pound maximum weight. The toy comes with seven colorful play balls and is best used on hard surfaces, both indoors and out.
ABOUT KID TRAX
Kid Trax is a brand of Pacific Cycle, a division of Dorel Industries' (TSX:DII.B, DII.A) Dorel Sports segment, encompassing several powerhouse brands, Schwinn, Mongoose, Iron Horse, Pacific and InSTEP. Dorel Industries Inc. has annual sales of US $2.6 billion and employs approximately 10,000 people in facilities located in twenty-five countries worldwide. Kid Trax makes award winning battery powered ride-on toys. The brand's attention to detail, creative designs and play features take favorite play themes and licensed characters and brings them to life for the child.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews and Instagram (@Hasbro).
SOURCE Kid Trax