Kids Help Kids Fight Cancer "One Cup at a Time"

CHARLOTTE, N.C., June 3, 2014 /PRNewswire/ -- Firebirds Wood Fired Grill is putting a twist on its Fresh Squeezed Lemonade. The polished casual restaurant is encouraging guests, including kids, to join them in the fight against childhood cancer by simply drinking lemonade.

Photo - http://photos.prnewswire.com/prnh/20140603/93586
Photo - http://photos.prnewswire.com/prnh/20140603/93587

Firebirds will participate for the first time in Alex's Lemonade Stand Foundation's (ALSF) National Lemonade Days initiative. This year commemorates 10 years since founder Alexandra "Alex" Scott (1996 - 2004) issued a challenge to volunteers to help raise $1 million for childhood cancer cures – one cup of lemonade at a time.

All 31 Firebirds locations will host Alex's Lemonade Stands Friday, June 6 until Sunday, June 8 from 11:30 a.m. until 9 p.m. Staff, guests and children will sell Firebirds' signature Fresh Squeezed Lemonade for $3; all proceeds will be donated to ALSF. The community is invited to participate to help Firebirds reach its goal of raising $50,000.

"With nearly 720 children diagnosed worldwide with cancer every day, the more research funds raised, the closer we are to achieving Alex's mission of finding cures for all kids with cancer," said Liz Scott, ALSF Co-Executive Director and Alex's mother. "We're thankful for Firebirds support, and hope that more children will learn that they are never too young to make a difference in the lives of others."

Firebirds sponsors ALSF regularly to help raise funds for research and provide support for childhood cancer heroes and their families by donating $1 per glass of lemonade sold. Thanks to the help of guests, approximately $200,000 has been donated to ALSF to date.

Firebirds' participating partners include Gordon Foodservice, Reinhart Foodservice, Shamrock Foods, Sciara and Sons Produce, Crook Brothers Produce, Dixie Produce, Ambrogi Foods, J.H. Honeycutt, Keany Produce, Liberty Fruit, Phoenix Produce, Senn Brothers Produce, Sirna and Sons Produce, and Willie Itule Produce.

Help generate awareness of the cause by referencing #FirebirdsLemonade via social media. To donate online, get involved and learn more about Alex Scott's heroic story visit http://www.firebirdsrestaurants.com/alex.  

About Alex's Lemonade Stand Foundation (ALSF)

ALSF emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996 - 2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to help find a cure for all children with cancer. Since Alex's first stand, ALSF has evolved into a national fundraising movement, complete with thousands of supporters across the country. To date, ALSF, a registered 501(c)3 charity, has raised more than $80 million, funding over 450 pediatric cancer research projects. For more information on ALSF visit AlexsLemonade.org.

About Firebirds Wood Fired Grill

Firebirds Wood Fired Grill is a Classic American restaurant known for its authentic wood fired entrees infused with bold flavors, fresh herbs and spices. Based in Charlotte, N.C., Firebirds has a collection of 31 restaurants throughout the U.S. The polished casual restaurants are open for lunch and dinner, and feature a selection of aged steaks that are hand-cut in the restaurant, fresh seafood, chicken and ribs seared over local hickory, oak or pecan wood.

Krista Beres
Rountree Group
770.645.4545
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SOURCE Firebirds Wood Fired Grill