NAPA, Calif., July 29, 2014 /PRNewswire/ -- The Kieu Hoang Winery, located in the world-famous wine making region of Napa–Sonoma Valley, announces its official Grand Opening Festivities, scheduled for September 13, 2014.
Owned by American businessman, Kieu Hoang, the Kieu Hoang Winery, includes the winery facility in the prestigious Carneros region of Napa, two parcels of vineyards, and the tasting room beautifully appointed by the Michael Mondavi Family, former proprietors of this 20-acre property.
Following the acquisition, the Kieu Hoang Winery in collaboration with KHKMY, a high-end fashion design manufacturer, and RAAS Nutritionals, a health product company, retained the world renowned Chinese movie star, Li Bingbing, for an exclusive multi-year endorsement deal of luxury products including fine wine, cosmetics, health supplements, fashion apparels and accessories.
Mr. Hoang and movie star Li Bingbing attended the endorsement ceremony in Shanghai in June of this year, where he introduced one of his entry-level wines, labeled People's Wine, and explained the reasons for Li Bingbing's endorsement, "I made People's Wine for the people, because of the people, and for the people. I invited Li Bingbing to endorse my products because Li Bingbing is loved by the masses. She is of the people."
In preparation for a massive marketing campaign along with the Winery's grand opening celebration, Ian Scally, Director of sales and Development, elaborated on the company's strategic plan, "Kieu Hoang wines have been exported mainly to China and marketed through our distributors, and will soon be marketed on the Internet. Additionally, we will soon be ready to market our wine domestically, in the US."
Anticipating a strong response from consumers, Scally advised, "As demand exceeds the supply, we can only guarantee our best wine inventory and most unique products to our exclusive members. We recommend those interested to pre-register now on our website to have an opportunity to become exclusive wine club members."
As part of the festivities and incentive for wine club registration, the company announces that the top 50 exclusive members of the Kieu Hoang Winery from the US, based on the highest value of products purchased from either the Kieu Hoang Winery, KHKMY, or RAAS Nutritionals, by August 31, 2014, will earn a free VIP trip to Napa Valley, to join in its grand opening festivities, which Li Bingbing and other entertainment personalities are expected to attend. Details on rules and regulations for this offer will be publicized in a separate news advisory and posted on the company's official website.
Due to the tremendous public response from China and the US just within the past several weeks, the Kieu Hoang Winery has decided to extend the grand opening festivities to the second day, September 14, to accommodate the anticipated thousands of attendees coming to the event. The guests will enjoy various wine vintages with food pairing specially prepared by the world-famous Crustacean Restaurant of Beverly Hills, and video of the Grand Opening night and more performance by musicians. In light of potential overcrowding on September 14, it is suggested that attendees make reservations prior to the event.
About Kieu Hoang Winery: www.kieuhoangwinery.com
Mr. Kieu Hoang is an American businessman. He is the Chairman, CEO of Rare Antibody Antigen Supply, Inc. and Vice Chairman of Shanghai RAAS Blood Products Co Ltd, Shanghai China. RAAS core business focus is plasma and derivatives. Mr. Hoang's passion for research and healthy living brought him to the world famous Napa Valley in California to establish the Kieu Hoang Winery. Mr. Hoang has assembled a team of experienced winemakers to produce luxurious wines. Philanthropy is very important to Mr. Hoang. Born in Vietnam, he has since donated over 5,000 homes and schools in his native homeland. He has also partnered with the World Bank to provide health insurance, provide food and resources for flood victims, HIV education and numerous culture events.
SOURCE Kieu Hoang Winery