Kinder® To Bring Magic, Whimsy And Chocolate To The 92nd Annual Macy's Thanksgiving Day Parade®
Kinder® brings creativity, imagination and joyful family moments to the float lineup of the annual spectacle
PARSIPPANY, N.J., Oct. 8, 2018 /PRNewswire/ -- This year's kick off to the holiday season will be extra sweet as Kinder®, the beloved global confectionery brand, joins the famed lineup of the 92nd Annual Macy's Thanksgiving Day Parade®. The whimsical float bustling with excitement, fun and chocolate will debut in front of more than 3.5 million spectators along the famed Parade route in Manhattan and more than 50 million viewers nationwide on Thursday, Nov. 22.
"The Macy's Parade brings families together in celebration, creating joyful moments that last a lifetime," said Jordan Dabby, vice president partnership marketing for Macy's Thanksgiving Day Parade. "Through the talented artisans of the Macy's Parade Studio, the new Kinder® float will feature fun and delectable elements that evoke magical family memories for the holiday season."
"When we launched Kinder Joy® last year, our mission was to help create shared moments of fun for parents and kids, which is why we're excited to give families one more thing to enjoy together this holiday season," said Noah Szporn, vice president of marketing, Kinder®, North America. "We are very much looking forward to taking part in this iconic American institution and hope that the Kinder® brand will continue to encourage creativity and help imaginations soar long after this year's Macy's Thanksgiving Day Parade."
The new Kinder® float, Fantasy Chocolate Factory, will depict a fantasy factory that follows cocoa from the production line through to its delectable chocolate creations, complete with a rotating Ferris-like wheel with egg-shaped gondolas that carry cocoa to the machine.
Ferrero U.S.A., the company known for brands such as Ferrero Rocher®, Nutella®, Tic Tac®, introduced American consumers to the Kinder® brand through Kinder Joy®, which Ferrero launched in the U.S. market last year. Kinder Joy® comes in a plastic egg-shaped package that is comprised of two separately sealed halves. One half of the egg contains a delicious treat. The other half of the egg contains an exciting surprise toy.
Kinder Joy® has a wide range of surprise toys developed by an expert team of designers to maximize playtime between parents and kids, and encourage creativity for children over three years of age. This holiday season, Ferrero will have limited edition licensed Kinder Joy® eggs available. The Kinder® brand, with products available in over 170 countries, celebrated its 50th anniversary this year.
The 92nd Annual Macy's Thanksgiving Day Parade® airs nationwide on NBC-TV, on Thursday, Nov. 22, 2018 from 9:00 AM – Noon in all time zones.
About Ferrero
Founded as a family business in Alba, Italy in 1946, Ferrero is the third-largest confectionery company in the world, with distribution in over 170 countries, and a workforce of more than 30,000 people across 55 countries. Ferrero has committed to sourcing only 100% certified as sustainable cocoa by 2020.
Ferrero entered the U.S. market in 1969 with Tic Tac® mints, which have become an icon in the breath mint market, and subsequently introduced Ferrero Rocher® fine hazelnut chocolates, Nutella® hazelnut spread and Kinder® to the U.S. market. Now the third-largest U.S. confectionery company, Ferrero recently acquired U.S. chocolate company Fannie May Confections Brands, which through its Fannie May and Harry London brands provide offerings across key categories including chocolate bars, pralines and other snacks; Ferrara Candy Company, a leader in gummy and seasonal confectionary with brands such as Trolli®, Brach's® and Black Forest®; and over 20 iconic American chocolate and sugar brands from Nestlé, including Butterfinger®, BabyRuth®, 100Grand®, Raisinets®, Wonka®, SweeTarts®, LaffyTaffy®, and Nerds®.
About Kinder®
Kinder® is the second largest chocolate brand in the world and is just one of the confectionery brands that are part of the family-owned Italian company, Ferrero Group. Created in 1968, Kinder® Chocolate originated from a desire to offer children a chocolate that is specially made for them. Kinder® is the second largest chocolate brand in the world that has for 50 years, brought and continues to bring joy to families. Currently sold in 170 countries, the Kinder® brand offers a wide range of high quality products from chocolate bars to surprise-filled treats - that delight parents and children alike.
About the Macy's Thanksgiving Day Parade®
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy's Thanksgiving Day Parade® is a national icon that has grown into a world-famous holiday event. For 92 years, the Macy's Thanksgiving Day Parade® has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy's employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America's best marching bands, fabulous floats and Macy's signature giant helium character balloons. For more information on the Macy's Parade, please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.
SOURCE Kinder
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