Kinetic Social Hires Agency Veteran and Social Media Expert Carree Syrek

Ms. Syrek joins the expanding executive team of Kinetic Social from WPP / GroupM's Mindshare agency.

Dec 22, 2011, 11:00 ET from Kinetic Social

NEW YORK, Dec. 22, 2011 /PRNewswire/ -- Kinetic Social (, the preeminent social media marketing solutions partner to brands and agencies, announced today the appointment of Carree Syrek to its management team.  Continued momentum, a unique market position and a 240% growth rate have attracted key talent from across the industry; Ms. Syrek joins from WPP / GroupM agency Mindshare, and joins a team which includes senior managers from Google, Microsoft, Yahoo, Weather Channel, Specific Media, Traffic Marketplace, Linkshare, Oracle, and McKinsey & Company. Ms. Syrek will serve Kinetic Social as Vice President of Social Media, and will focus on brand management, social strategy and social media-related product development for the company.

Ms. Syrek has expertise in directing digital engagements from digital creative production to web site design, and an extensive background in social media strategy advisory work. Prior to joining Kinetic Social, she held the title Partner, Social Media Strategy at Mindshare Worldwide, a global media and marketing services company that is part of GroupM and WPP. At Mindshare, Ms. Syrek oversaw social strategy for Mindshare clients with a specific focus on Unilever, SAP, CVS, Bare Escentuals, AMEX and Jaguar/Land Rover.  Ms Syrek was employed with the GroupM family for nearly four years, and previously served as the engagement director of social media and digital creative production overseeing the regions of Asia Pacific and Japan.  In this role she managed interactive and digital media engagements across Mindshare, MediaCom, MEC and Maxus.  Of note was her work in Social Media monitoring, insights and strategy across the multi-lingual APAC environment for clients such as Sony Ericsson, Dell, HP, Diageo and GlaxoSmithKline.

Prior to joining the agency side, Ms. Syrek held a variety of high-profile business analyst, application development and consultancy roles with industry leaders like IBM.

"We're thrilled to have Carree join the team here," said Don Mathis, Chief Executive Officer of Kinetic Social.  "With her social media expertise and deep understanding of the client's perspective and needs, she is a perfect fit with our solutions-oriented approach. In an industry often characterized by the latest venture-backed flavor-of-the-month, Kinetic Social provides our client partners with effective, holistic and measurable solutions."

Leading from the understanding that social media creates a dynamic new vehicle for engaging with consumers, Kinetic Social's objective is to provide its advertising partners with a unique and sustainable "full spectrum" approach to digital marketing, integrating the social graph throughout the marketing funnel and connecting it with all other forms of digital media. The company achieves this by leveraging statistically-based data technologies architected to achieve maximum utility in the digital ad sequence, the most sophisticated capability in the marketplace for connecting advertisers to their desired audience across emerging digital media, and a highly targeted, global reach.

If your brand or agency would like a free consultation on how Kinetic Social's solutions can help you boost your marketing results across social media, mobile and the rest of the web, contact

About Kinetic Social:

Kinetic Social is an emerging social media marketing solutions provider, working across all social media platforms and connecting the social graph to mobile advertising and the open web. Founded in early 2010, Kinetic Social is a profitable company in hyper-growth mode. Leveraging a sophisticated social ad technology stack dedicated to delivering maximum earned media value via social audiences, Kinetic Social operates across all facets of the social graph including Social Display, Fan/Like campaigns, Social Mobile, Social Video, and Facebook® Credits campaigns. The company is a premier/charter partner in the Facebook® API Key and Facebook® Approved Ad Platform programs.

Kinetic Social believes deeply in serving its clients as a holistic marketing-solutions provider, and focuses not only on maximizing the value of marketing in the social media realm, but also in optimizing the media mix in the digital sphere overall. The company provides advertisers and agencies with a comprehensive suite of audience-based digital marketing services, including the ability to integrate display and mobile campaigns with the social graph. Kinetic Social is privately held and backed by TA  Associates.

SOURCE Kinetic Social