BEVERLY HILLS, Calif., June 5, 2017 /PRNewswire/ -- Loton, Corp's (OTC: LIVX) LiveXLive Studios announced that Andrew B. Bachelor, better known as the social media star with over 20 million followers, King Bach, has signed on to create original content for LiveXLive, the worldwide premium live music video streaming network, and act as a Contributing Social Editor. LXL Studios will bring Bach's exuberant energy and comic timing to the platform via short form video programming and contributions to LiveZone, LiveXLive's flagship music magazine-style news show which is expected to launch later this year. One of King Bach's first projects for LXL Studios will include guest starring with fellow Instagram sensation Amanda Cerny, who just launched her first LXL Studio series of comedy shorts (Its three episodes have garnered almost 900,000 views on LiveXLive's Instagram page).
King Bach was the most followed person on Vine, with over 16.2 million followers and over 6 billion views. He has extended that success to create a total social following through his production company Bach Enterprises, launched a robust YouTube channel that hosts viral sketch comedy hits such as the series Bachelor's Pad TV. Bach has also had roles on major TV shows such as Angie Tribeca, House of Lies and The Mindy Project, and MTV's Wild 'N' Out with Nick Cannon and in films such as Fifty Shades of Black and Meet the Blacks. He has multiple TV and film roles expected to be released in 2017 including McG's The Babysitter, the animated feature Arkie (alongside Shailene Woodley), Where's the Money, and Airplane Mode with Amanda Cerny and social media superstar Logan Paul. He's a true leader in creating content for new media, and his contributions to LiveXLive are expected to drive millennial users to the platform, as well as attract other influential social media creators to participate.
"I am excited to join the LiveXLive Family. They have a unique view on digital and the music space. The content that we will create together will definitely be groundbreaking, " said King Bach.
"The way King Bach has crossed over from social media to Hollywood is game changing," said Robert Ellin, Founder and CEO of LiveXLive. "It proves that stars can operate in multiple mediums at once and that their credibility and fanbase will follow them to different platforms. We're delighted he's joining us to create great content, introduce us to new audiences, and blaze the trail for success with other top social media stars in this space."
The recently released set of comedy shorts chronicle Cerny's comic and relatable mishaps at live music events such as long lines, obstructed views and being faced with unwanted suitors. The moral at the end of each episode is that Cerny may have been better off enjoying a premium live music experience on the LiveXLive mobile platform from the comfort of her own phone. In addition to the comedy shorts and LiveZone, LXL Studios expects to launch 10 to 12 pilots, and 3 to 5 documentary series in 2017 appealing to a wide variety of music fans. All of this original programming will complement LiveXLive's premium live music broadcasts from major festivals and venues around the world.
About Loton, Corp and LiveXLive, Corp
LiveXLive, Corp ("LiveXLive"), a wholly owned subsidiary of Loton, Corp ("Loton") is one of the world's only premium internet networks devoted to live music and music-related video content. Since LiveXLive's launch in 2015, LiveXLive has been building an online destination for music fans to enjoy premium live performances from music venues and leading music festivals around the world, such as Rock in Rio, Outside Lands Music and Arts Festival, Hangout Music Festival, as well as premium original content, artist exclusives and industry interviews. The LiveXLive platform has featured performances and content from some of the most popular artists in various music genres, including Rihanna, Katy Perry, Metallica, Duran Duran, Radiohead, Chance The Rapper, Bruce Springsteen, Major Lazer and Maroon 5. For more information, visit our website at www.livexlive.com and follow us on Facebook, Instagram and Twitter at @livexlive.
All statements other than statements of historical facts contained in this press release are "forward-looking statements." These statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements. These factors include uncertainties as to identifying, acquiring, securing and developing content, ability to attract and retain users, successfully implementing the company's growth strategy, including relating to its technology platform, management's relationships with industry stakeholders, changes in economic conditions, competition, and other risks including those described from time to time in Loton's filings with the SEC. These forward-looking statements speak only as of the date hereof and Loton and LiveXLive disclaim any obligations to update these statements except as may be required by law.
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