'King of Home Fragrance' Harry Slatkin Launches Body Care Brand Dwell212 into Walmart

Dwell212 brings a luxury fragrance experience to a new market with wellness-inspired body care that scents your psyche

NEW YORK, Feb. 25, 2025 /PRNewswire/ -- After 32 years as a fragrance visionary, Harry Slatkin brings his newest creation, Dwell212, to Walmart with the purpose to uplift with the power of fragrance. The new wellness-inspired body care line was inspired through Slatkin's years of passionate involvement in mental health advocacy and philanthropy with NY Cornell and Columbia Presbyterian, where he gained a deeper understanding of how scent can influence overall well-being. Combined with his three decades of expertise in crafting iconic fragrances, he recognized an opportunity in personal care. Dwell212 creates accessible, wellness products that bring moments of joy and comfort to everyday self-care routines through scent.

Each Dwell212 scent is available as a Body Wash, Body Lotion, Hand Wash, and Fragrance Mist, all under $10.00, bringing the fragrance experience Slatkin is known for to affordable personal care essentials designed to enhance your mood and elevate daily rituals.

Dwell212 functions as a personal vibe curator, allowing consumers to find scents that improve their mindset. "The collection is about more than smelling good," Slatkin explains, "it's about feeling like your most vibrant self. Whether you're craving zen-master vibes with Lavender, need a zesty pick-me-up with Citrus, want to float through your day with Petals, or are seeking that fresh, crisp feeling with Cucumber, there's a scent that speaks your language." Walmart shoppers can now find their new favorite scents in stores or on Walmart.com.

Dwell212 joins Slatkin + Co. home fragrance brand ScentWorx at Walmart, marking Walmart's continued expansion of innovative items in the personal care market with Slatkin's experience in the scent category.

"I'm excited to bring Dwell212 to Walmart, reaching a new generation that sees fragrance as a part of their wellness journey. This collection has the signature quality and complexity of all Slatkin + Co. scents, with a boosting fragrance experience that scents your mood," said Harry Slatkin, Founder of Dwell212.

The entire portfolio is crafted with essential oils and a unique fragrance blend carefully constructed to uplift and empower throughout the day. Lavender offers a calm vibe of French, English and dried green lavender leaves. Citrus energizes with freshly grated citrus zest, fresh squeezed citrus, and candied citrus. Petals creates a flirty vibe of rose petals, lilac blooms and a touch of green ivy, while Cucumber refreshes with freshly grated cucumber rind, muddled cucumber juice and sliced cucumber.

"We're excited to bring Dwell212 to our Walmart customers," said Jerrit Davis, Vice President, Personal Care Merchandising, Walmart. "Dwell212 brings a fresh innovative product line, that captures the trend for unique scents that our customers are seeking."

Dwell212 products are Vegan, Cruelty-Free, Aluminum-Free, Gluten-Free, Sulfate-Free, Phthalate-Free, and Paraben-Free:

Body Wash to Cleanse Your Mood

• Residue-free, rich foaming wash that cleanses and helps soften the skin.
• Formulated with Essential Oils, Vitamin E, Shea Butter, and Aloe for a hydrated, gentle cleanse.
• MSRP: $9.96

Body Lotion to Hydrate Your Soul

• Light and creamy body lotion that helps to soothe, moisturize and soften the skin leaving a visibly healthy glisten.
• Formulated with Essential Oils, Shea Butter, and Aloe to promote long-lasting hydration.
• MSRP: $9.96

Hand Wash to Revive Your Vibe

• Non-drying hand soap that cleanses, refreshes, and softens.
• Formulated with Essential Oils, Vitamin E, Shea Butter, and Aloe for a hydrated, gentle cleanse.
• MSRP: $6.94

Fragrance Mist to Scent Your Aura

• Mist to help enhance your natural energy and smell your aura awaken.
• Formulated with Essential Oils, Vitamin E and Aloe to promote relaxation and hydration of the skin.
• MSRP: $9.96

Dwell212 plans to expand into additional scent collections later this year and through limited edition seasonal releases.

About Dwell212

Created by fragrance expert, Harry Slatkin, in 2024, Dwell212 is a wellness-inspired body care line that features four mood-boosting scents: Lavender, Citrus, Petals, and Cucumber. The portfolio emphasizes the "psy-che of scent," and is inspired by Slatkin's daughter, aiming to deliver minimalistic scents that uplift her vibe and fit her busy lifestyle. As an acclaimed "nose" by the American Society of Perfumers and a previous Wall Street businessman, Harry Slatkin is recognized worldwide as a leading expert and aficionado in the home fragrance industry.

About Slatkin + Co.

Slatkin + Co. is a premier home fragrance company founded in 1992 by industry pioneer Harry Slatkin. Dubbed the "king" of home fragrance by The New York Times in 2006, Slatkin is widely recognized for launching what has become a multi-billion-dollar global industry. The Company designs and manufactures scented candles, diffusers, candle accessories, and bath and body care products for its growing portfolio of well-known brands under the Slatkin + Co. name, including HomeWorx, ScentWorx, and Aroma Home.

For more information, please visit dwell212.com

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SOURCE Dwell212