King Partnership with Happy Socks Lets Candy Crush Saga Fans Put Their Best Foot Forward

King announces first-ever licensing deal for its wildly popular mobile and social game, Candy Crush Saga

Jun 27, 2013, 09:06 ET from King

SAN FRANCISCO and STOCKHOLM, June 27, 2013 /PRNewswire/ -- King, the world's leading cross-platform, bite-sized games company, today announces it has signed its first-ever licensing and merchandizing agreement with premium sock designer, Happy Socks.


As part of this global deal Happy Socks and King have co-designed two stylish pairs of socks, both inspired by King's hugely popular game Candy Crush Saga. One style is based on the chocolaty Color Bomb and the other a Striped Candy, the power-up players get by combining four in a row. Available for consumers to pre-order exclusively on the Happy Socks website ( immediately at a cost of $12 (€8), these custom Candy Crush Saga socks will come in universal sizes for both men and women.

"Candy Crush Saga has become nothing short of a worldwide phenomenon –a game that people can play and enjoy anywhere, any time. With that in mind, it's only fitting that the first licensing deal is with Happy Socks, giving all those who love the game the chance to revel in the fun of Candy Crush Saga, literally right down to their toes," said Riccardo Zacconi, King's CEO and co-founder.

"We are very excited to work with the creators behind the spectacularly popular game Candy Crush Saga to design these custom, high quality socks. The socks will be exclusively designed, not simply branded, and will reflect the quality both King and Happy Socks are known for delivering," said Mikael Soderlindh, CEO of Happy Socks.

Candy Crush Saga is the most popular overall application on Facebook with over 15 million daily players and one of the most popular titles on mobile (across Android and iOS) in many major markets, seeing over 600 million gameplays a day on mobile alone. To play the game now in anticipation of your new socks arriving, please visit

About King:
King is the world leader in cross-platform, bite-sized games, with more than 26 billion gameplays per month globally. King offers 150 exclusive games in 14 languages through mobile, Facebook and the website The company has offices in London, Stockholm, Barcelona, Bucharest, Hamburg, Malta, Malmo and San Francisco. For more information, visit

© 2013 Ltd. All rights reserved. Candy Crush Saga is a trademark of Ltd.  All other designated trademarks and brands are the property of their respective owners.

About Happy Socks:
It started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: a vision to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. It's a concept brought to perfection by the Happy Socks collective of creators. Today Happy Socks are sold in more than 70 countries and on every continent.

Media Contacts:

For King:
Paul Brady
Consort Partners
Tel: +1 646 491 2777

For Happy Socks: