Kings Dominion goes "PINK" to Raise Awareness and Funds for Breast Cancer Research

RICHMOND, Va., July 25, 2011 /PRNewswire/ -- Kings Dominion is teaming up with the Central Virginia Affiliate of Susan G. Komen for the Cure® for a four-week fundraising initiative called 'Happiness is Finding a Cure.' This special program will be held at the park and can be accessed online from July 25 through August 22.

Beginning July 25, guests will have the opportunity to adopt pink floating Snoopys in the 'Splash-A-Snoopy' raffle.  Snoopys will be available either online at www.kingsdominion.com or at the Park.  Net proceeds of the raffle will go to Susan G. Komen for the Cure and the Central Virginia Affiliate.  Each floating Snoopy will be tossed into the park's International Street fountain until August 22, when one floating Snoopy will be randomly chosen for the chance to win a 2011 Honda Civic courtesy of Pohanka Honda of Fredericksburg.  A limited number of Snoopys will be available.

Also during 'Pink Days', guests will be able to purchase special 'Pink Days' tickets online only at www.kingsdominion.com for $38.99 each with $1.00 from each ticket sold benefitting Susan G. Komen for the Cure.  Special 'Happiness is Finding a Cure' t-shirts will be available for purchase at the park with a portion of the proceeds going to Komen.

"Breast cancer has touched so many lives, whether on a personal level or by knowing someone else fighting the disease," said Pat Jones vice president and general manager of Kings Dominion. "We are thrilled to be teaming up with such an incredible organization, and I know together, we can help raise awareness and funds to find a cure."

"The Central Virginia Affiliate of Susan G. Komen for the Cure is thrilled to be partnering with Kings Dominion to heighten breast health awareness and raise money to meet the ever-increasing needs in our local community," explained Linda Tiller, the executive director for the Central Virginia Affiliate of Susan G. Komen for the Cure™.

To learn more about Kings Dominion Pink Days and 'Happiness is Finding a Cure' including official raffle rules, or the Central Virginia Affiliate of Susan G. Komen for the Cure® please visit www.kingsdominion.com.

Kings Dominion is owned and operated by Cedar Fair Entertainment Company, a publicly traded partnership that is listed for trading on The New York Stock Exchange under the symbol "FUN."  In addition to Kings Dominion, Cedar Fair owns and operates ten other amusement parks, six water parks, one indoor water park resort, and five hotels.  Cedar Fair also operates the Gilroy Gardens Family Theme Park in Gilroy, Calif. under a management contract.

SOURCE Kings Dominion