Kingsway Pharmaceuticals Unveils PBZ OTC, the First New Topical Antihistamine in 50 Years, at Target Stores Nationwide

Award-Winning Innovation Provides Safe, Family-Friendly Itch Relief for Ages 2 and Up

BRISTOL, Tenn., April 7, 2025 /PRNewswire/ -- After 50 years, a new era in itch relief has arrived. PBZ OTC Pyribenzamine Antihistamine Cream, the first new topical antihistamine in half a century, is set to launch in April at Target stores across the United States. Powered by the trusted ingredient Tripelennamine HCL, this groundbreaking product offers fast, effective relief from the pain and discomfort associated with itching caused by insect bites, poison ivy, sunburn, and more. Unlike other topical antihistamines, PBZ OTC is safe to use alongside oral allergy medications like Benadryl®, making it a versatile, worry-free choice for families. Recognized as the 2025 Product of the Year in the Immediate Relief category, PBZ OTC is poised to become a staple in medicine cabinets nationwide.

PBZ OTC has been named Product of the Year 2025 in the Immediate Relief Category (survey of 40,000 people by Kantar). This prestigious award underscores its innovation and consumer-trusted effectiveness, setting it apart in a category that hasn't seen a new contender in decades.

For too long, families have relied on the same limited options for topical relief—options that often come with risks like drug interactions or steroid-related side effects. PBZ OTC changes that with a steroid-free formula gentle enough for children as young as two, yet strong enough for adults. Its unique ability to pair safely with oral diphenhydramine and other allergy medications answers a common consumer concern: how to manage itching without compromising safety or convenience.

"We're thrilled that PBZ OTC Pyribenzamine Antihistamine Cream has been recognized by consumers as a 2025 Product of the Year winner in the Immediate Relief category," said Benjamin Blessing, COO of Kingsway Pharmaceuticals. "This award validates our commitment to innovation. By listening to consumers and leveraging cutting-edge pharmaceutical technology, we've created an innovative product that provides immediate relief and fits seamlessly into our customers' daily lives. This recognition motivates us to continue pushing the boundaries of what's possible, and to provide people with improved solutions that are both easy to use, and easily accessible, over the counter."

PBZ OTC delivers what families need most:

• Fast Relief Without Risks: Its non-greasy, quick-absorbing formula targets the pain related to itching without steroids or drowsiness, perfect for on-the-go use—whether it's a mosquito bite at a picnic or a rash from a hike.
• Safe for Everyone: Approved for ages 2 and up, it's the one solution busy parents, outdoor enthusiasts, and allergy sufferers can trust for the whole family.
• Versatile Compatibility: Unlike other topical antihistamines, PBZ OTC works safely with oral allergy meds, offering peace of mind for those already managing allergies.
• Trusted Legacy: From the makers of Blue-Emu, Bikini Zone, and e.p.t., PBZ OTC brings a heritage of quality to a category ripe for innovation.

A Game-Changer for Retailers
Launching in every Target store nationwide, PBZ OTC is already making waves—but its appeal extends beyond. Retailers like Walmart and others can seize this opportunity to stock an award-winning product that meets growing consumer demand for safe, effective itch relief. With its proven marketability and the buzz from its Product of the Year win, PBZ OTC is set to be a top performer.

Buy PBZ OTC at Target.

Interested retailers can contact Kingsway Pharmaceuticals at 423-689-1562 or [email protected] to learn more.

About Kingsway Pharmaceuticals
Kingsway Pharmaceuticals is a health partner dedicated to creating innovative solutions that improve people's well-being. The company offers trusted products for specific health needs, driven by top-notch research and quality standards. They believe better health means better lives, and they're committed to helping people achieve just that. Learn more at www.kingswaypharma.com.

About Product of the Year
Product of the Year is the largest consumer-voted award for product innovation. Established over 30 years ago, POY operates in over 40 countries to guide consumers to the best products in their market and reward manufacturers for quality and innovation. In the US, the Product of the Year seal is backed by the votes of 40,000 consumers, serving as a shortcut for shoppers in the supermarket, saving them time and money.

For More Information, Contact:
Benjamin Huff, VP of Sales Pharmaceuticals
Kingsway Pharmaceuticals
423-689-1562 – [email protected]

SOURCE Kingsway Pharmaceuticals