WEST PALM BEACH, Fla., Oct. 21, 2016 /PRNewswire/ -- Float Left, a TV app solutions division of Olympusat Holdings, and one of the leaders in the industry helping top media and entertainment companies create engaging brand-specific, cross-platform TV applications, was in attendance at this year's Next TV Summit in New York City, where Kirby Grines, Co-Founder and Senior VP of Corporate Development of Float Left, led a panel discussion on Transforming TV: The New Viewing Experience.
On Wednesday, October 19, 2016, Grines joined a panel session among industry insiders, and offered insight into new ways to engage the audience, personalize content, and customize the viewer experience. He also shared data and delved into some of the latest innovations and opportunities to transform the OTT landscape.
"Mobility has completely changed TV and the way we watch content," said Grines. "Our focus has been on leveraging data to improve the quality of the viewer experience. It's about A/B testing, putting things out there, and moving things around. We aren't just being reactive; we are being proactive."
Grines emphasized that through personalization and content discovery, Float Left helps brands increase the engagement of their direct-to-consumer video services, and stressed the importance of having a solid understanding of the audience demographics and preferences.
The Next TV Summit & Expo is a TV and media conference and networking event focused on providing insights into the impact of new technologies and consumer expectations in the OTT era. For more information about the Next TV Summit, please visit nexttvsummit.com.
Olympusat - Editorial Contact:
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/kirby-grines-from-float-left-led-panel-discussion-on-transforming-tv-experience-at-the-next-tv-summit-in-new-york-city-300349070.html