Kirtland Capital Partners Completes Two Add-on Acquisitions

Precision Dialogue adds Hub Marketing Solutions and SmartSource Computer & Audio Visual Rentals acquires CRE Computer Rentals & AV Solutions

Jan 31, 2013, 14:46 ET from Kirtland Capital Partners

CLEVELAND, Jan. 31, 2013 /PRNewswire/ -- Kirtland Capital Partners (Kirtland) announced today that two of its portfolio companies recently completed strategic add-on acquisitions. Precision Dialogue, based in Chicago, acquired Hub Marketing Solutions in Nov. 2012. SmartSource Computer & Audio Visual Rentals, headquartered in Long Island, N.Y., acquired CRE Computer Rentals & AV Solutions in Dec. 2012.

Precision Dialogue is an analytics-driven customer engagement firm that improves marketing ROI using customer insights to execute personalized, relevant multi-channel communications.  Hub is a leading provider of marketing data management and business intelligence solutions designed to enable dialogue-based customer management strategies. The Hub acquisition will add scope and scale to Precision Dialogue's customer engagement solutions. Precision Dialogue engaged Jones Day and Wells Fargo Insurance to assist with the transaction.

SmartSource is a market leader in the technology rental industry with a national branch network focused on serving the technology rental needs of the trade show, professional conference and general technology markets. The CRE acquisition will significantly expand SmartSource's west coast presence and product offering. It is SmartSource's 20th acquisition and the fourth under Kirtland's ownership.  SmartSource engaged Calfee, Halter, & Griswold, SS&G and Wells Fargo Insurance to assist with the transaction. CRE's shareholders were represented by Sarowdin Partners and Greenberg Glusker Fields Clamen & Machtinger.

For additional information about these transactions or Kirtland Capital Partners, please contact Tom Littman or Jim Foley at (216) 593-0100.  

About Kirtland Capital Partners
Kirtland Capital Partners is a relationship-oriented private equity firm focused on accelerating the growth of middle-market companies by leveraging its internal operating, financial and strategic resources. For more than 30 years, Kirtland has executed a disciplined investment strategy that has created long-term value in its portfolio companies and delivered superior returns to its investors and management teams. Kirtland invests in niche manufacturing, distribution and business service companies with potential for growth organically and/or through strategic acquisition. Kirtland is known for the strong partnerships it builds with its operating management teams and the experience of its professionals. More information is available at

SOURCE Kirtland Capital Partners