HONEOYE FALLS, N.Y., April 7, 2011 /PRNewswire/ -- KJT Group is pleased to announce the launch of their Green Research Practice (GRP).  KJT Group's GRP is among the very first in the industry to formally offer market research and consulting solutions dedicated to organizations that may focus all or part of their business on energy efficiency and environmental sustainability – a market which has become increasingly important.  Building on KJT Group's current offerings, the GRP will focus on strategy-related research among Business-to-Business and Business-to-Consumer companies.

KJT Group brings a solid "Green" industry foundation to this market, having engaged in research and consulting on alternative fuels and alternative fuel vehicles, home and business energy conservation, market positioning for energy efficiency programs, and other related topics.

KJT Group's GRP is expected to provide immediate value through EcoFractions(SM), a nationally representative market segmentation and predictive algorithm.  EcoFractions(SM) defines attitudinally similar segments of the U.S. population based on their degree of environmental stewardship and its impact on their lifestyle choices and purchase behaviors.  This proprietary segmentation algorithm can be leveraged by organizations to determine which "green" segments their stakeholders are in – whether they be consumers or business clients - and make strategic plans accordingly.  Coupled with custom survey instruments, the EcoFractions(SM) system "recycles" best practices as to targeting, and saves clients time and money by not having to recreate the system from scratch.

"We are among the first market research firms to offer custom stakeholder insights in the area of energy conservation and sustainability.  We know that existing databases and syndicated reports cannot provide the level of competitive advantage that can be achieved with customized research programs, so we are now concentrating our focus on this service," states Dr. Kenneth J. Tomaszewski, CEO and President of KJT Group.

About KJT Group – Founded in April 2007, KJT Group (www.kjtgroup.com) is an innovative consulting and market research company that offers qualitative and quantitative research methods aimed at improving client's global business results.  The company is headquartered in Honeoye Falls, New York and has 30 full-time employees.

For more information about our offerings and to talk to a Senior Research Consultant, contact: green@kjtgroup.com

SOURCE KJT Group