KLAFS Expands U.S. Portfolio with Launch of First Outdoor Sauna

TARAS is a luxury outdoor sauna with harmonious design and carefully selected materials

KOHLER, Wis., Feb. 18, 2025 /PRNewswire/ -- KLAFS, known for its German craftsmanship and luxury saunas, is expanding its portfolio of offerings in the U.S. market with the launch of the TARAS outdoor sauna, which will join the existing ARISO, VALORA and S11 indoor saunas under the wellness offerings of Kohler.

KLAFS is a luxury sauna brand specializing in experiential saunas trusted by the world's most prestigious hotels and wellness destinations. For nearly a century, the brand has been known for its German craftsmanship and sophisticated design. 

The TARAS outdoor sauna is crafted from sustainably sourced woods carefully chosen to match the organic tones of botanicals, trees, and flora, effortlessly blending in with the outdoors. The full glass front and back window bring the outside in, placing you in the center of your surroundings. TARAS is more than just a sauna—it's a reflection of nature.

TARAS features triple-pane glass, aluminum framing, nearly 8-inch-thick walls, and premium mineral wool insulation to create a sauna that can withstand the elements. The FERO Freestanding Heater blends timeless design with advanced features, resulting in a smart and compact build with protective wooden rails for added safety. Its whisper-quiet operation and built-in steam basin create a superior sauna experience.

"We empower individuals to pursue wellness as a way of life by designing products that transform self-care experiences at home, and help heal the mind and body," says Bonnie Choruby, President of Kohler Luxury & Wellness Brands Group. "The innovative, premium, and thoughtful design of KLAFS saunas create purifying and therapeutic environments that invigorate the senses and promote deep relaxation, recovery, and rejuvenation."

Dual temperature sensors and a touchscreen control panel ensure a consistent climate while the dimmable backrest and under bench lighting gently illuminate the sauna cabin in warm white to personalize the self-care experience from start to finish.

For more information on the brand, visit www.klafsusa.com. To access press materials and visual assets, visit KOHLER-KLAFS Press Kit.

About Kohler Co.

For more than 150 years, Kohler Co. has been a global leader in bold design and innovation, dedicated to helping people live gracious, healthy, and sustainable lives through its kitchen and bath products; luxury cabinetry, tile, and lighting; wellness products and services; and luxury hospitality experiences and major championship golf. Privately held Kohler Co. was founded in 1873 and is headquartered in Kohler, Wisconsin. The company also develops sustainable living solutions to enhance the quality of life for current and future generations. Its Innovation for Good platform addresses pressing issues, such as clean water and safe sanitation, with breakthrough products and services for underserved communities. David Kohler serves as Chair and CEO and represents the fourth generation of Kohler family leadership.  

About KLAFS

KLAFS has created retreats of relaxation for body and mind since 1928. Time and again, the company finds ways to surprise the wellness enthusiast with groundbreaking innovations—in design, heater technology, humidity control, and sustainability. Thanks to this innovative strength, KLAFS advanced from what was once a small family business to a global industry leader. Today, KLAFS employees work to meet and exceed the ever-increasing demands of customers—from small private sauna rooms to luxurious hotel spas. KLAFS operates all over the world, with expert advice from technically trained consultants and on-site service from experienced teams. As a trendsetter in the sauna, pool, and spa industry, KLAFS continuously invests in research and development to further improve the function, design, and energy efficiency of its products.

Design for Leisure (DFL) serves as the authorized dealer and exclusive sales and installation partner for KLAFS custom commercial hospitality projects in the USA and the Caribbean, also specializing in custom, high end residential work.  DFL's hydrothermal expertise has been recognized through an abundance of award-winning luxury spa builds in the USA and internationally.

CONTACTS:
Magrino PR
John Rice [email protected]
Alexis Chamoun [email protected] 

SOURCE Kohler Co.