Kōloa Rum Company Announces New Distribution Partnership in California with Reyes Beverage Group

Strategic move aims to strengthen brand presence in a key market

KALAHEO, KAUA'I, Hawaii, July 22, 2025 /PRNewswire/ -- Kōloa Rum Company, Hawai'i's award-winning producer of premium, small-batch Hawaiian rum, is pleased to announce a new distribution partnership with Reyes Beverage Group (RBG) in California, effective July 1st, 2025. The distributor transition follows RNDC's recent announcement that it will no longer operate in California, prompting Kōloa Rum Company to seek a partner with strong in-state capabilities to ensure continued growth and availability across the region.

"California has always been a vital market for Kōloa Rum, and this transition ensures we can continue building momentum in the state," said Bob Gunter, President & CEO of Kōloa Rum Company. "We're pleased to partner with Reyes Beverage Group, whose strong presence and proven capabilities in the market will support our continued growth. We remain grateful to RNDC for their longstanding partnership and look forward to continuing our relationship with them in other markets."

This transition marks an important step in Kōloa Rum's long-term national growth strategy and comes at an exciting time for the company, which recently launched its newest innovations, Kōloa Kaua'i Cane Fire Hot Cinnamon Flavored Hawaiian Rum and Kōloa Kaua'i Single-Batch Aged Rum. Founded in 2009 and rooted in the rich agricultural traditions of Kaua'i, Kōloa Rum Company produces a portfolio of handcrafted rums using cane sugar and pristine rainwater from Mount Waiʻaleʻale. All rums are distilled, blended, and bottled at the company's distillery in Kalaheo, Kaua'i. Kōloa is widely known for its dedication to quality, sustainability, and the authentic expression of Hawaiian ingredients and culture. The brand's award-winning collection includes White, Gold, Dark, Spice, Coconut, Cacao, Coffee, Aged, and now, Cane Fire Hot Cinnamon Rum. Each expression delivers a distinctive taste of the islands and is celebrated for its smoothness, character, and sense of place.

Kōloa Rum is currently available in 36 states, as well as select international markets, and is proud to be the first licensed distillery on the island of Kaua'i since the end of Prohibition.

To locate a retailer near you, visit the Kōloa Rum Finder here. For more information, please visit KoloaRum.com.

About Kōloa Rum Company

Established in 2009, Koloa Rum Company produces single-batch rum and ready-to-drink cocktails at its distillery in Kalaheo, Kauai. Its award-winning portfolio includes its premium Kauai White, Gold, Dark, Spice, Coconut, Cacao, Coffee, Cane Fire, and Aged rums. Products are available online, at select retailers nationwide, and in several international markets. For more information, visit https://koloarum.com/.

Media Contact:
Regan Carlin - [email protected]
Colangelo & Partners

SOURCE Kōloa Rum Company