ENGLEWOOD CLIFFS, N.J., April 17, 2019 /PRNewswire/ -- After seven years, Klondike is once again asking ice cream lovers for answers to the only question that's ever really mattered: "What Would You Do for a Klondike Bar?"
Today, the novelty ice cream brand that's been around for nearly 100 years, relaunched its classic tagline with an exciting new campaign starring actress Anna Faris. Klondike went bigger and bolder than ever before with the reimagined campaign, partnering with Faris to find out what real people are willing to do for a Klondike bar.
"I spent my childhood annoying my parents singing the famous Klondike question," said Faris. "And they were right—it turns out I can't sing. But I loved Klondike bars then and I love them now."
Klondike worked with director Jeff Tremaine, co-creator of Jackass, to produce the online video series with Faris, who goes undercover to pull off elaborate hidden-camera stunts that put the iconic question to the test. Naming rights to a baby? Predict someone's future? All bets are off when it comes to America's beloved chocolatey coated and ice cream loaded treat.
The videos that Anna shot for the campaign, found at klondikebar.com/videos, include:
- "The Baby Name": Anna Faris goes undercover as a marketing director and conducts a focus group to see if expecting couples will sign over the naming rights to their baby for a lifetime supply of Klondike Bars.
- "The Psychic Swap": Disguised as a fortune teller, Anna Faris tries to convince a stranger to switch places with her and read the fortune of her next client in exchange for a Klondike Bar.
"Klondike has always been known for being playful and humorous, especially around our iconic jingle," said Russel Lilly, Marketing Director of Ice Cream at Unilever. "This year, we decided it was the right time to re-imagine our advertising campaign – we wanted to be spontaneous and see what ice creams fans would do to show their love for the Klondike Bar. The results were beyond what we could've imagined and Anna Faris was the perfect partner to pull it off."
Debuting alongside the reintroduced tagline, Klondike is also introducing two new flavors to its Minis line of snack-sized bars, Double Chocolate and Mint Chocolate. Both varieties are the same chocolatey coated and ice cream loaded bars fans know and love, now in a snack size that's perfect for keeping cravings in check. Klondike Minis are also available in Original and Reese's flavors and in 12-count packs for a suggested retail price of $5.29.
The original Klondike® bar was handmade in the early 1900s by dipping square slices of ice cream into pans of rich, delicious milk chocolate. Until the 1970s, the Klondike® bar was sold only in Pennsylvania and Ohio. In 1978, distribution expanded into Florida, followed by New York and New England. Today, millions of Americans have come to love the Klondike® bar's delicious variety of frozen novelty products with the distinctive silver wrapper, square shape and famous chocolaty coating.
The "What would you do for a Klondike® bar?" advertising slogan has become an American icon and commonly referenced in pop culture. Klondike® bars remain top selling novelties in the ice cream category. There are currently 10 unique stickless bar varieties, including: The Original, HEATH®, Krunch™, REESE'S®, Dark Chocolate, Mint Chocolate Chip, OREO®, Double Chocolate, and Neapolitan. Four new Minis varieties, the same classic bars now half the size for half the guilt, join the lineup and are available in The Original, REESE'S®, Double Chocolate and Mint Chocolate.
The brand also offers two No-Sugar-Added stickless bar varieties in Vanilla and Krunch flavors. Klondike® also offers three ice cream sandwich varieties, including: Mrs. Fields®, OREO® and Classic Vanilla, as well as The Original Choco Taco.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Pure Leaf, Q-tips, Schmidt's Naturals, Seventh Generation, Simple, Sir Kensington's, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2017.
Unilever's Sustainable Living Plan underpins the company's strategy and commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. Globally, the company's sustainable living brands grew 46% faster than the rest of the business and delivered more than 70% of the company's growth in 2017.
For more information on Unilever U.S., its brands, and the Unilever Sustainable Living Plan visit: www.unileverusa.com
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Courtney Pischke, Golin