Klout and Badgeville Announce Partnership to Reward Brand Loyalty

MENLO PARK, Calif., Feb. 16, 2012 /PRNewswire/ -- Badgeville, the gold standard for gamification, and maker of The Behavior Platform™, today announced it has partnered with Klout, the standard for influence. Badgeville is the only gamification platform that will include users' Klout scores to surface and reward influencers across a brand's online communities.

Badgeville's client roster of global Fortune 1000 customers rely on Badgeville to identify, reward, and promote brand advocates and quality contributors via sophisticated social rank and reputation systems. The partnership enables Badgeville customers to incorporate Klout scores to enrich their gamification programs, maximizing social media influence and advocacy, rewarding users that are most likely to impact loyalty, engagement, and commerce metrics, as well as social sharing and referrals.

"Our goal is to empower every user by unlocking their influence. Being integrated into Badgeville's Behavior Platform is a great way for Klout to help organizations identify and reward top influencers in their community, and Klout has a unique set of information to help them do that," said Joe Fernandez, CEO of Klout.

Klout, the standard for influence, analyzes engagement across social networks to measure a person's level of thought leadership and influence. Badgeville provides a sophisticated level of reputation analysis based on behaviors performed on a brand's web and mobile sites. The integration will be distributed by Badgeville, and initially for the first half of 2012, will be delivered to Badgeville customers at no incremental cost.

Badgeville has become a staple for gamification and customer reputation across consumer brands, technology, health, telecommunications, education, retail, travel, and the social enterprise. Following the launch of its recent strategic partnerships and Enterprise Cloud Connectors program, it has integrated with more than 40 third-party enterprise applications to facilitate interoperability with leading customer- and employee-facing systems.

"Enterprise leaders require innovative ways to identify the most influential and social online customers and employees. Klout's influence-ranking technology adds another layer of intelligence by enabling our clients to increase online engagement by more accurately and efficiently identifying which customers carry the greatest influence, and in turn, provide the greatest business value," said Kris Duggan, Badgeville CEO.

For more information about gamification, customer behavior management or how to influence your company's online customers and employees, visit www.badgeville.com.

About Badgeville
Badgeville, the Behavior Platform, makes it easy for business leaders to measure and influence user behavior across both customer and employee communities. The leading provider of SaaS enterprise gamification solutions and services, Badgeville's global client roster features the world's most innovative enterprises across virtually every industry, including Samsung, Recyclebank, Deloitte, Dell, eBay, Universal Music, The Active Network, and more. Founded in 2010, Badgeville is based in Menlo Park, Calif., and has offices in New York and Europe. For more information, visit Badgeville on the web at http://www.badgeville.com/.

About Klout
Klout is the standard for influence. Founded in 2008, we analyze engagement across social networks to measure your level and topics of influence. Based on this data, we create a Klout Score on a scale from 1-100 that unlocks new opportunities and insights for you. On www.klout.com, you'll find daily metrics that show how much you influence others and on what topics, and who is most influential in the topics you care about most. Through Klout Perks, top brands such as Disney, Audi, Turner, Microsoft and Chili's have offered early access to products and experiences based on users' ability to influence others about their brand.

SOURCE Badgeville