KN Dimestore First to Provide Real-Time Ad Effectiveness Research to Enhance Online Ad Targeting and Campaign Optimization

Jan 11, 2010, 15:00 ET from Knowledge Networks

NEW YORK, Jan. 11 /PRNewswire/ -- KN Dimestore today announced that it now enables publishers, networks, and agencies to utilize a real-time data transfer of respondent-level survey results to inform ad targeting decisions, optimize campaigns in flight, and build new user segments.

"We believe that the main value of measuring online ad effectiveness lies in gathering information and applying the learning on the fly to improve campaign performance," said Florian Kahlert, Vice President of Product for KN Dimestore. "By providing real-time respondent-level results, clients can instantly adjust ad delivery and improve overall Return on Campaign Investment (ROCI)."

Andy Monfried, Chief Executive Officer of Lotame, said, "Real-time actionable data and marketing intelligence from KN Dimestore lets us know more about our audiences and how they react to messaging, so we can take advantage of emerging opportunities and adjust creative or targeting elements as needed."

This new capability is available immediately and is successfully being used by clients, including TidalTV and Lotame.

About KN Dimestore

KN Dimestore, a subsidiary of Knowledge Networks, one of the top 25 custom market research companies in the U.S., provides cost-effective and easy-to-implement online ad effectiveness measurement solutions to agencies, networks, and online publishers. Developed by online advertising insiders, the company's survey technology allows clients to conduct multiquestion custom surveys within the footprint of the ad campaign without requiring overlays or pop-up invitations.

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SOURCE Knowledge Networks