KNB Communications Launches SpeedToSuccess™ to Accelerate the Growth of Health Tech

New, rapid impact methodology responds to the industry-wide demand for speed, efficiency and proven results

Jul 15, 2015, 09:01 ET from KNB Communications

STAMFORD, Conn., July 15, 2015 /PRNewswire/ -- KNB Communications, a leading, independently-owned public relations and communications marketing agency that exclusively serves the health and health tech industry, today launched SpeedToSuccess™, an industry-specific, intelligence and data-driven methodology that helps organizations succeed in a changing healthcare business environment. The launch of SpeedToSuccess follows KNB's expansion from public relations to digital, marketing and branding services.

Since January 2015 when KNB added these services, which comprise the core of SpeedToSuccess, its revenues from these services have grown more than 160 percent. With SpeedToSuccess, KNB has built a platform for further expansion of the communications marketing services now demanded by the health tech community.    

"KNB built SpeedToSuccess in response to intense competition within health tech where companies must think big and move fast to capitalize on market needs and trends," said Shirin Bhan, founder and president, KNB Communications. "The shift to technology-enabled experience, engagement and virtual care demands that health tech leaders accelerate brand communications via programs like SpeedToSuccess." 

KNB's SpeedToSuccess methodology builds awareness and reputation, drives leads, shortens sales cycles and builds partnerships through the following process:

  • Map a health tech company's process, needs and direction;
  • Determine the best mix for integrated activation. Choose capabilities ranging from marketing, branding and content marketing to public relations and digital media that align with a client's business and generate targeted, strategic communications;
  • Track and analyze communications marketing program success.

"The accelerated growth predicted for health and health tech compels entities like KNB to create a broader, more integrated and robust platform of communications marketing services," noted Bhan. "Only with these services can health tech companies capture opportunities emerging in a rapidly changing marketplace."  

The North American healthcare information technology (HIT) market alone is forecast to grow at a compound annual growth rate of 7.4 percent to $31.3 billion by 2017 from $21.9 billion in 2012, according to Research and Markets' North American Healthcare IT Market Report, 2013-2017. Driving this growth is the increasing demand for clinical information technology and administrative solutions and services.

"The market is moving fast and won't wait for companies to play catch-up," said Bhan. "It requires the speed and strategic thinking that KNB can deliver-- as the first exclusive health tech agency -- above and beyond typical PR firm offerings. Taking this approach will help companies win in this new normal for healthcare and health tech."

During its 17-year history, KNB has successfully supported more than 120 Fortune 500, mid-sized and growth stage companies, including Elsevier, Sony Electronics' Medical Systems Division, Pfizer, Viztek, DebMed, GetWellNetwork, Imprivata, TopLine MD and Corindus Vascular Robotics through a combination of extensive industry expertise; integrated, targeted media relations; thought leadership positioning; industry analyst relations; campaign creation and execution; content development and social media marketing.

About KNB Communications

KNB is the communications marketing firm that speeds up success for health and health tech companies through SpeedToSuccess™, an intelligence and data-driven process that enables companies to accelerate their growth. KNB offers a full spectrum of integrated communications marketing services, including public relations, marketing, branding, content marketing, mapping and digital capabilities to help clients compete and win in a highly competitive and evolving healthcare marketplace. An experienced and diverse team has serviced more than 150 healthcare organizations over the past 17 years, including top health tech companies, providers and payers, and supports companies at various points in their life cycle, from growth stage to Fortune 500.  For additional information on how KNB can help companies of all sizes differentiate their business, communicate their value and accelerate their success, visit www.knbcomm.com.

Contact:

Marianne Fulgenzi
KNB Communications
203-504-8230, Ext. 102
mfulgenzi@knbcomm.com

 

SOURCE KNB Communications



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