Knit Sound Company® Debuts with Knit Form, a Soundbar That Looks as Good as It Sounds

The new home audio brand premieres with a $999 Interior Designer-Approved Dolby Atmos^® Soundbar, fitted with a knitted fabric and offered in five colorways

ADA TOWNSHIP, Mich., Nov. 10, 2026 /PRNewswire/ -- Knit Sound Company, a new American home audio brand designing speakers for the rooms they live in, officially launches today with Knit Form, a $999 Dolby Atmos TV soundbar.

Across the home audio category, aesthetics and simplicity have historically taken a back seat to features and performance, even as sound technology has become central to the home. Speakers tend to be designed either as statement pieces meant to stand out or as afterthoughts meant to be tucked out of sight. Either way, they compete with the room around them. Knit Form takes a quieter approach, with a soft, sculptural shape, no front-facing logo, lights that turn off during viewing, and five colorways designed to complement a space rather than compete with it.

Knit Founder and CEO Joel Sietsema brings two decades of performance audio experience to his company, most recently as a senior product and brand leader at Sound United, parent of Denon and Marantz, through its growth to a $1 billion exit.

"I've spent 20 years building speakers designed to win on a store shelf. I'd bring new concepts home, and my wife, an interior designer by trade, wanted every one of them hidden. Form is what happens when you design for the home first. It should look like furniture, sound incredible, and be easily integrated into the technology you've already welcomed in your space." said Sietsema.

Knit's globally distributed founding team of engineers and product designers brings deep experience from the furniture, consumer tech, automotive, and audio industries. Their approach caught the attention of Brand Foundry Ventures, an early-stage investor in Warby Parker, Olipop, and Graza, and interior designer Nate Berkus, both of whom joined Knit as strategic investors and advisors. 

"I've always believed that everything we bring into our homes should be considered, and speakers have traditionally been one of those things that are difficult to incorporate into a beautifully designed space," said Nate Berkus. "What I love about Knit Form is that it feels like it belongs. It's the first speaker I've been genuinely excited to use in my projects and my own home. It looks beautiful, sounds great, and doesn't ask you to compromise on either."

"A soundbar is part of a room whether it's playing or not, yet the category has largely focused on performance without considering how it fits into the home," said Andrew Mitchell, General Partner at Brand Foundry Ventures. "Knit is the first home audio brand that doesn't make you choose between great sound and a beautiful room."

Knit Form is a fully integrated TV soundbar designed for any room in the home. On the outside, Form is fitted almost entirely in Threadform™, a performance-textile developed in partnership with a fourth-generation European textile mill. The knitted textile was refined over many iterations for visual presence, color depth, acoustic transparency, and durability. Underneath the fabric, Form delivers true 5.1.2 Dolby Atmos sound performance from 14 channels of Class D amplification. Dual built-in subwoofers provide ample bass while removing the need for a separate subwoofer in the room. The center voice array provides clear dialogue for movies and TV, and can be tailored to the user's listening preferences with the optional Knit app. Form is plug-and-play with the included Ultra High Speed HDMI cable, and it works automatically with the TV's remote.

Form is designed to use the TV as its entertainment hub. A single HDMI eARC or ARC connection carries everything the TV plays to Form, including movies, shows, and sports from built-in streaming apps and connected devices, as well as music played through the TV's apps or cast to it via AirPlay, Google Cast, or Spotify Connect. There's no separate network setup. When music streams through the TV, album artwork and track information can appear on screen while Form plays. Phones and tablets can also connect directly to Form via Bluetooth 5.3. For private listening, Form broadcasts audio via Auracast to any Auracast-enabled headphones or hearing aids.

The optional Knit mobile app provides over-the-air software updates to Form in addition to customizing Form's sound settings and selecting from four different sound modes. Designed to best complement TVs 55 inches and larger, Form measures 46 inches wide by 3.5 inches tall. It can sit on a credenza or mantel, or mount beneath the TV with the matching flush wall mount bracket. Form is offered in five colorways: Cloud White, Slate Black, Pebble, Sandstone, and Ember. 

Knit Form is available exclusively at KnitSound.com for $999 with free ground shipping to the 48 contiguous United States beginning November 10, 2026. The Form flush wall mount bracket is sold separately for $79.

About Knit Sound Company
Knit Sound Company is a design-first home audio company built on the belief that speakers should look as good as they sound and technology should enhance the way we live. Founded in Ada, Michigan and backed by Brand Foundry Ventures and interior designer Nate Berkus, Knit brings together expertise in audio engineering, product design, and home interiors to create high-performance sound experiences that are simple to use and make every room more beautiful. By treating sound, experience and design as equals, Knit is reimagining home audio for modern living. Learn more about Knit at KnitSound.com.

Knit Sound Company and the Knit logo are registered trademarks of Knit Sound Company. Form, Ada, and Threadform are trademarks of Knit Sound Company. Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. The terms HDMI, HDMI High-Definition Multimedia Interface, and the HDMI Logo are trademarks or registered trademarks of HDMI Licensing Administrator, Inc. The Bluetooth^® word mark and logos and Auracast™ are trademarks owned by Bluetooth SIG, Inc., and any use of such marks by Knit Sound Company is under license. AirPlay is a trademark of Apple Inc., registered in the U.S. and other countries and regions. Google Cast is a trademark of Google LLC. Spotify is a trademark of Spotify AB. All other trademarks are the property of their respective owners.

About Nate Berkus
Nate Berkus is one of the world's most influential interior designers, known for his elevated yet accessible approach to design. His three-decade career has included numerous television shows and home collections, along with designing award-winning interiors. Consistently named to the prestigious AD100 and Elle Décor A-List, Nate has been featured in Architectural Digest, ELLE DÉCOR, Vogue, The New York Times, Fast Company, and The Wall Street Journal, among others. His latest book, Foundations, was released by Simon & Schuster in Fall 2025 and was named to the New York Times bestseller list. Visit nateberkus.com or @NateBerkus on Instagram for more.

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SOURCE Knit Sound Company