Kodak Rewards Creative Best Buy Video Touting Benefits of Inkjet Printers and Affordable Ink

Winning Entry - 'Sweet Sound of Ink Savings' - Showcases KODAK, Best Buy Retail Partnership

Jan 08, 2010, 20:30 ET from Eastman Kodak Company

ROCHESTER, N.Y., Jan. 8 /PRNewswire-FirstCall/ -- Eastman Kodak Company (NYSE: EK) today awarded Best Buy Sales Associate Jason Kuntz for his creative rap video, "Sweet Sound of Ink Savings," submitted as part of KODAK's "Print & Prosper Playback Payback" video contest.

Designed exclusively for Best Buy Sales Associates, the goal of the video contest is to help Best Buy Sales Associates better understand and market the Company's savings message. The unique contest enables the sales associates to educate consumers about Kodak's award-winning line of All-in-One (AiO) Inkjet Printers, which offer consumers savings of $110 a year on average on ink, based on as few as four pages per day.(1) The contest engaged the Best Buy Sales Associates in an interactive way to help them internalize KODAK's value proposition.

The 10 best videos were posted on YouTube and Kuntz' video (LINK: http://bit.ly/7OwfRi) was selected as the winner. He will be recognized at a special ceremony hosted by Kodak during the Consumer Electronics Show in Las Vegas, January 8th.

"The Print & Prosper Playback Video Contest demonstrates Kodak's dedication to providing unique support programs to our retail partners," said Vincent Young, director, marketing communications, Americas region, Eastman Kodak Company. "We applaud Jason Kuntz and all the Best Buy Retail Associates who participated in the program for their creativity and commitment to educating consumers about the incredible value Kodak delivers with its innovative inkjet printers and affordable ink."

Learn more about Kodak's inkjet portfolio and see how much you're overpaying for ink at www.printandprosper.com.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit the newly redesigned http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery -- join today at http://www.kodakgallery.com.

© Kodak, 2010. KODAK is a trademark of Eastman Kodak Company.

(1) Results based on average ink costs of leading consumer inkjet printers using average annual print volumes of 150 4x6 color photos, 800 text pages and 550 mixed color graphic pages using standard cartridges available in single quantity pricing. Actual results may vary, for more information visit www.kodak.com/go/inkdata.

SOURCE Eastman Kodak Company