Koeppel Direct Introduces New Interactive Reporting Dashboards

DALLAS, June 28, 2012 /PRNewswire/ -- Koeppel Direct, a multi-channel direct response media buying agency, has recently released its new, interactive reporting dashboards as an addition to the full range of analytics made available to clients. The new dashboards are exceedingly powerful and integrate results from multiple platforms such as radio, TV, and Internet, allowing users to see everything they need in one place. Published online, the real-time dashboard can be utilized from anywhere and even has an application available on the iPad to allow for changes away from the office. This product provides clients with a new way of accessing and analyzing important information in a single, organized place. The new dashboards aid in making important business decisions by avoiding complicated and confusing interfaces with an overwhelming amount of useless numbers.

Koeppel Direct's confidence in this new analytics dashboard is based on the different levels of analysis it can provide to clients. On the surface is a high-level, visual dashboard used to identify trends and determine where a client would want to dig deeper. Under the dashboards are very detailed visuals and reports that drill down to more specific areas of focus that can be custom tailored to fit a campaign's needs. Clients can specify various time periods to see trends and past decisions, and how they have affected performance and income. Looking through detailed media buying data, telemarketing data, payment data, etc, gives users an upper hand in determining how to best proceed  within any given campaign.

Koeppel Direct is a world-class direct response television media buying agency that specializes in multi-channel direct response television, online direct response, radio direct response, and print direct response campaign management. Koeppel is committed to providing an accurate, seamless experience when it comes to analytics, in hopes of providing clients with the most up-to-date information for making important decisions. "I think some of the areas that people overlook when they're researching a media company are research and analytics," says Peter Koeppel, President of Koeppel Direct. In regards to selecting a media partner, he says "It's also important that they have a sophisticated reporting and analytics system, so that they can provide you with daily and weekly reports that allow them to optimize results." With the new interactive reporting dashboard system, Koeppel Direct plans to provide that same sophisticated experience that Peter Koeppel referred to, helping clients to become better educated with current trends and accurately make decisions that will benefit their businesses. 

For more information on Koeppel Direct and their new interactive reporting dashboards, visit http://www.koeppeldirect.com/.

Media Contact Name: Peter Koeppel
Phone #: 972-732-6110

SOURCE Koeppel Direct