Koko FitClub Introduces Koko Fuel Custom Nutrition

BOSTON, Jan. 31, 2013 /PRNewswire/ -- On Feb. 4, Koko FitClub, the state-of-the-art workout centers with the patented Smartraining automated personal training system, launches Koko Fuel, an integrated nutrition program that builds individually customized, nutritionist-recommended, online meal plans for members at all its 120 locations nationwide.

(Logo: http://photos.prnewswire.com/prnh/20130131/AQ51673LOGO)

Koko Fuel is the third element of the Koko Smartraining system that includes strength and cardio regimens designed for each member's unique goals and fitness level. The visionary Koko FitClub workout centers are known for their commitment to helping members build healthy lifestyles upon a foundation of lean muscle with highly efficient, personalized fitness regimens that offer the benefits of a 90-minute workout in just 30 minutes.

Koko Fuel was developed by a team led by top nutritionist Debra Wein, MS, RD, LDN, CWPD. The program is not a diet, but rather provides research-based nutritional guidance and online meal plans to burn fat, build lean muscle and "Fuel" each member's personal Smartraining workouts.

"Koko Fuel completes the Koko Smartraining experience with a sound, evidence-based nutrition program designed to help members build and preserve their body's foundation of precious lean muscle," said Koko FitClub President and co-founder Mary Obana. "We founded this company on the belief that through technology, we can help change lives with a simpler, faster, more effective path to fitness, and Koko Fuel is the next step in doing that."

To get started with Koko Fuel, Koko FitClub members will consult with their club's FitCoach, who will help select a fitness goal and intensity level. The member's profile is then loaded onto a key that contains the member's individual workout data that integrates with the Koko Fuel plan and is tracked on the member's personal online portal at www.mykokofitclub.com.

"It's no secret that being fit and healthy requires a combination of healthy eating and exercise, but no one has ever integrated the two like Koko FitClub does," said Koko FitClub Chief Fitness Officer Michael Wood, CSCS. "No one else in the world can offer this holistic, simple path to success in a customized, automated fitness system like we do."

For locations and membership information, go to www.kokofitclub.com.

About Koko FitClub

The first Koko FitClub opened in Boston in 2008 as an efficient, lean-muscle-building alternative to traditional gyms, and today has more than 120 company-owned and franchise FitClubs in 30 states. Its name, Koko, inspired by the Japanese word for individual, refers to Koko FitClub's fully customized fitness and nutrition programs that make up the patented Koko Smartraining System. The Smartraining System is automated personal strength and cardio training, offering the benefits of a 90-minute workout in just 30 minutes, combined with Koko Fuel, the program's integrated nutritional component. In 2012, the company received a Franchise Business Review Franchisee Satisfaction Award and this year was named to the 2013 Entrepreneur Magazine Franchise 500. For more information, go to www.kokofitclub.com, www.youtube.com/user/KokoFitClubChannel or www.facebook.com/KokoFitClub.

Media contact:
Kim Lackey, SPM Communications
214-379-7000
[email protected]

SOURCE Koko FitClub