Komo Unveils Major Platform Updates, Launching AI-Powered Engagement OS as Brands Shift from Transactional to Engagement-First Relationships

Updates include Komo AI (Kai) co-pilot for instant campaign creation, Komo Loyalty for building end-to-end programs in minutes, and engagement-first surveys that capture feedback at peak attention moments.

NEW YORK, Aug. 26, 2025 /PRNewswire/ -- Komo Technologies today announced major updates to its platform with the launch of its Engagement Operating System (OS), enabling brands to move beyond transactional campaigns and loyalty programs to build meaningful, engagement-first customer relationships.

At the core of the new platform is Kai, Komo's AI co-pilot, which helps marketers ideate and launch interactive campaigns in minutes. The Engagement OS also introduces Komo Loyalty, which rewards participation, attendance, and feedback, and enhanced Komo Surveys, designed to capture real-time customer feedback at peak attention moments. Together, these updates allow marketers to design, build, and deploy entire customer engagement journeys from a single platform.

"Customers expect more than ever from brands—not just to earn their attention, but their loyalty. Marketers are under pressure to deliver greater impact with fewer resources. That's why we've reimagined the Engagement OS, making it effortless to create interactive content, sweepstakes, and experiences that provide real value," said Joel Steel, CEO of Komo. "But the real power is what comes next: every interaction, preference, and data point fuels the next campaign, driving deeper personalization, stronger customer relationships, and loyalty that lasts—all while maximizing ROI."

Early adopters of the Engagement OS have reported creating up to four campaigns in a single day with 95% completion rates and engagement times exceeding nine minutes per user—far outperforming traditional digital ads. ReedPop, which used Komo to power its events, reported a 450% increase in impressions and a 1,058% increase in engagements. "Komo has supercharged the way our event connects with our over 250,000 attendees. The power and flexibility of the Engagement OS have made bringing our team and sponsors' ideas to life easy and fast, meaning we can do much more with much less." said Kristina Rogers, VP, ReedPop Global Comics Portfolio.

Other brands are also seeing significant impact. Comcast Technology Solutions selected Komo to enhance its customer engagement ecosystem, utilizing its ability to integrate rapidly and deliver meaningful results. "We have chosen Komo's Engagement OS to enhance our technology ecosystem, as it enables our customers to design, build, and deploy the entire customer engagement journey from a single platform. Komo's rapid AI integration is impressive, but what truly sets it apart is the way it's purposefully embedded into the platform to create tangible value for the end user —not just as a surface-level marketing feature. We're excited to see how Kai will unlock new opportunities for our partners to engage their audiences." said Simon Morris, Head of Partnerships & Business Development, Comcast Technology Solutions Streaming, Broadcast & Advertising. 

AEG has leveraged the platform to reduce campaign production time while creating more personalized interactions. "As the world's leading destination for live entertainment, leisure, and retail, the launch of Komo AI (Kai) has been invaluable. It has dramatically reduced the time our in-house team spends building personalized campaigns, while enabling us to create more campaigns, more often. With Komo's Engagement OS and Kai, we're engaging audiences at a deeper level and gaining richer insights faster than ever before.", said Lois Saxton, Senior Digital Marketing Manager, The O2 - AEG Europe

Kai AI Co-Pilot
Kai automatically generates campaign concepts from a marketer's brief and instantly builds interactive experiences—from games and sweepstakes to UGC activations and surveys. Early users report Kai automatically assigns points to results, offers insights for prize incentives, and enables weekly (rather than monthly) campaigns. "We took our time integrating AI into Komo's tech," says Steel. "We didn't want a marketing gimmick — we wanted our customers to get real value. Kai can now take a campaign from minus 20% to 90% ready in minutes."

Komo Loyalty
Unlike traditional programs that only reward purchases, Komo Loyalty allows brands of any size to launch a program in under 10 minutes, rewarding participation, attendance, and feedback as well. Rewards can include exclusive content, competitions, tickets, discounts, digital coupons, and more. "Traditional points programs create a deferred revenue liability because unredeemed points represent a future obligation," says Steel. "Komo Loyalty is different — points and rewards can be funded in real time by third parties, carry no future cash cost, or be instantly fulfilled. That means brands can run powerful, engagement-driven programs with zero balance sheet liability."

Komo Surveys
Komo's surveys capture real-time feedback at peak engagement moments, delivering response rates up to 99%, dramatically higher than traditional forms. This data can be used to trigger personalized next-best actions, further deepening customer relationships."Surveys are a commodity, but we've put the Komo spin on them — making them engagement-first, dramatically improving the user experience, the response rates, and the quality of respondents," says Steel. "We're also helping marketers consolidate another point solution into a single Engagement OS, with all data in one place."

Komo serves leading brands in sports, retail, media, broadcast, consumer goods, hospitality, quick-service restaurants, events, and travel. Clients include Fox Sports, KFC, Comcast Technology Solutions, Accor, Heineken, Live Nation, JLL, and the ANA, with activations spanning QR codes, mobile apps, in-stadium screens, and live broadcast integrations. Results include 3.2 million engagements for KFC's sports broadcast integration, an average of nine minutes of engagement per user, and 67% year-over-year growth; hospitality clients have reported a 12x return on investment and a 57% increase in customer spend frequency.

For more information, visit www.komo.tech.

About Komo Technologies:

Komo is the Engagement OS that transforms one-time interactions into lasting customer relationships through interactive experiences, real-time data capture, and participation-based loyalty. The platform enables brands to launch engaging campaigns in minutes while building compound customer value over time.

Media Contact
Andrew Hatfield
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SOURCE Komo Technologies