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Konica Minolta laat kinderdromen uitkomen met de magische "dream printer"
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News provided by

Konica Minolta

Dec 04, 2013, 03:00 ET

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-- Nieuwe video van unieke printer die kinderen helpt bij het visualiseren van hun toekomst

TOKYO, 4 december 2013 /PRNewswire/ -- Konica Minolta, Inc. (Konica Minolta) heeft vandaag zijn project "dream printer" bekendgemaakt onder het concept "Giving Shape to Ideas". In de nieuwe video zijn kinderen te zien die aan een unieke printer vertellen wat zij later willen worden. Op een magische manier kunnen deze kinderen zien hoe zij er uit kunnen zien als zij hun dromen najagen. 

"We wilden kinderen stimuleren door hen te laten zien dat hoe meer je je inbeeldt, hoe meer je dromen vorm krijgen," zei Yuki Kobayashi, algemeen manager van de afdeling CSR, Corporate Communications & Branding van Konica Minolta. "Kinderen dromen over wat zij later willen worden, maar laten die dromen uiteindelijk varen. Volgens Konica Minolta kunnen kinderen die ambities realiseren door hun dromen te visualiseren en zich er specifiek op te richten dus hebben we besloten kinderen te helpen hun dromen vorm te geven met het idee "Hoe meer je je inbeeldt, hoe je dromen vorm krijgen." Wij houden van kinderen en gaan graag een stap verder om hen te helpen met het visualiseren van hun dromen met behulp van de "dream printer."

In de video, die gefilmd werd in Gantry Plaza State Park in New York, ontmoeten kinderen tussen rondrennende en spelende kinderen de "dream printer." Kijk naar de verraste gezichten van de kinderen wanneer de printer hen vraagt wat zij later willen worden. Slechts enkele minuten nadat zij de printer hun droom hebben verteld, ontvangen de kinderen een afbeelding waar de droom op staat afgebeeld wat hen laat zien dat hun droom kan uitkomen. Terwijl het avond wordt, wordt de ware aard van de printer onthult.

Konica Minolta heeft verschillende projecten geïmplementeerd die het concept "Giving Shape to Ideas" representeren. De "dream printer" en de bijbehorende video zijn het nieuwste initiatief zijn hiervan. De Group bekijkt de problemen die klanten ondervinden vanuit het perspectief van de klant en creëert nieuwe waarden door ideeën vorm te geven. Konica Minolta zal innovatieve producten, diensten en oplossingen blijven creëren die blijdschap brengen, verrassend zijn en emoties oproepen voor bedrijven en in alledaagse levens over de hele wereld.

Ga voor meer informatie en de video naar www.konicaminolta.com/pr/dreamprinter.

Over Konica Minolta

Onder het communicatieconcept "Giving Shape to Ideas" speelt Konica Minolta met zijn ongeëvenaarde creativiteit en technologieën in op de wensen en verlangens van mensen over de hele wereld. Konica Minolta is een toonaangevend bedrijf op het gebied van zijn kernactiviteiten Business Technologies, inclusief Business Solutions, die de office output-omgeving verbetert en Production Printing die innovatie levert aan bedrijven en printondernemingen. Daarnaast leveren de bedrijfseigen technologieën van Konica Minolta geavanceerde materialen en apparatuur, zoals high-performance film, optische apparaten en detectieapparatuur, aan een brede industriële maatschappij en innovatieve oplossingen voor beeldvormende diagnostiek voor de huidige netwerkactiviteiten op het gebied van gezondheid. Voor meer informatie kunt u terecht op www.konicaminolta.com.

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