Kontagent Execs and Data Scientists to Lead Roundtable Discussions at Inside Social Apps 2012 on Key Issues Facing Social, Mobile App Developers

SAN FRANCISCO, Feb. 7, 2012  /PRNewswire/ -- Kontagent, the leading global user analytics company, today announced that several members of its staff will lead five roundtable discussions at the Inside Social Apps 2012 conference in San Francisco. Held Feb. 8-9 at The Concourse at the San Francisco Design Center, the event brings together leaders of top social and mobile social gaming companies to analyze the toughest challenges facing the industry.

Inside Social Apps is especially geared toward developers that create apps for Facebook, iPhone, Android and emerging online social platforms. Jeff Tseng, Co-Founder and CEO of Kontagent, and other members of the team will take an investigative approach moderating discussions, addressing–among others–issues that social developers face when entering the mobile app space, how to decide whether to build or buy an analytics solution, and strategies for engaging and retaining players of social games.

Kontagent's data scientists and other team members moderating these sessions are steeped with practical experience and deep knowledge of social and mobile gaming trends. They will share their insights—gleaned as key members of  Kontagent, one of the first companies to build analytics around user behavior—and encourage attendees to learn by sharing their own experiences in the space. Their diverse backgrounds bring unique perspectives to often difficult problems.

In addition to those listed, Kontagent will also lead sessions addressing the relative importance for developers of the key performance indicators of average revenue per paying user (ARPPU) as compared to average revenue per user (ARPU), and the increased competition social game marketers face on Facebook in the aftermath of FarmVille developer Zynga's recent initial public offering (IPO).

"More than with other apps, the secret to success in the social and mobile gaming market is the analysis of and proactive response to real-time information," Tseng said. "Competition is so fast and furious in this industry that small and large studios alike cannot afford to live in a bubble. Sharing anecdotes and war stories at these roundtables fosters success for all participants. These discussions will focus on high-level testing strategies and best practices, giving attendees key takeaways we've experienced first-hand."

A growing number of social game studios leverage Kontagent as their analytics provider of choice. Among others, these include Peak Games, Gaia Online, Popcap, Kixeye, Tetris Battle, Gazeus Games, Sismo Games, Social Quantum, Web Games, Playrix, Atommica and Atakama Labs. Kontagent's kSuite analytics solution solves the persistent problem social and mobile companies face today in processing and filtering through massive data sets to find the most actionable metrics and insights. Kontagent customers access kSuite's intuitive analytics dashboard and its deep domain expertise to gain insights into customer data.

About Kontagent:

Kontagent is the leading enterprise user analytics platform for social and mobile application developers, marketers and producers. Kontagent tracks more than 1,000 applications, over 100 million monthly active users, and in excess of 10,000 messages every second for customers around the globe. Our proprietary platform, kSuite, has been built from the ground up to harness deep data pattern visualization and analysis that provides our customers with valuable, actionable insights. Armed with this data, and combined with Kontagent's team of data scientists, our customers have the power to better measure and optimize their customer economics and build more profitable enterprises.  Founded in 2007, the company is headquartered in San Francisco with additional offices in Toronto and London. For more information, go to www.kontagent.com.

About Inside Social Apps 2012:

Inside Social Apps 2012 takes place Feb. 8-9 at The Concourse at the San Francisco Design Center. The conference brings together today's leading developers of social and mobile apps and games for a two-day summit on the future of app and game growth and monetization on social and mobile platforms. Discussions will tackle key issues and explore new opportunities facing social and mobile apps and games, including monetization, app and game design, marketing, and distribution on established and emerging platforms. For more information, go to: http://insidesocialapps.com/.

SOURCE Kontagent