MCLEAN Va., Aug. 27, 2012 /PRNewswire/ -- Korea Broadcast Advertising Corporation (KOBACO) and Image Media Services, Inc. (IMS) have established a strategic alliance for advertising sales activities in the United States, effective immediately.
IMS, an advertising consulting firm located in McLean, VA., will serve as an official branch office servicing U.S.-based advertisers looking to research and buy ad time on major South Korean television networks and related media.
"We are delighted to be able to provide our U.S. customers with the convenience of a U.S.-based agency, which should be an enormous help in overcoming language barriers and time differences, "said Chong-sun Lee, director of the International Business Strategy department of KOBACO. "Having a U.S. office will make it much easier for advertisers to obtain the research and information they need and plan effective campaigns."
Jennifer Ahn, president of IMS, said, "In light of the new Free Trade Agreement between South Korea and the U.S., we think this is a terrific step. We believe there will be a significant increase in commerce between the two nations, and we look forward to helping U.S. companies explore marketing and branding their products in the Korean marketplace."
KOBACO is a government-affiliated media representative of the Republic of Korea's broadcast networks and engages in broadcast advertising sales for 14 terrestrial DMB operators and 37 terrestrial broadcasters, such as the two major national networks, KBS and MBC, as well as local, educational, and religious channels.
IMS is a full-service advertising agency and consulting firm located in McLean, VA. IMS provides marketing and advertising consulting to corporations and federal government agencies.
SOURCE Image Media Services, Inc.