Korean E-Commerce Leader Coupang Becomes Exclusive Online Retailer For The Honest Company In South Korea

Extensive Range of 150+ Unique Honest Items Now Available Through Coupang's Rocket and Global Delivery Services

Coupang, #1 Online Retailer for Baby and Kids Products, Expands Selection of Global Brands to Meet Customer Demand in Korea

May 28, 2015, 10:00 ET from Coupang

SEOUL, South Korea, May 28, 2015 /PRNewswire/ -- Coupang, Korea's largest online retailer, today announced that it has entered into an exclusive arrangement with The Honest Company to bring the leading healthy lifestyle brand's high-quality consumer products to South Korea. The agreement will expand Coupang's direct-to-consumer e-commerce offerings to include a greater selection of global brands by giving Korean customers access to an extensive range of over 150 unique items from The Honest Company. 

Coupang's Rocket and Global Delivery Services will make it fast, easy, safe and convenient for its 23 million Korean customers to obtain The Honest Company's products, including a complete line of Honest's premium diapers in many stylish patterns and seven standard sizes. In addition, Coupang will offer Honest products from a variety of other categories, including personal care, cleaning, laundry, and wellness. As part of this new partnership, Coupang will provide special introductory offers on certain products from The Honest Company throughout the month of June.

"I am pleased that Coupang is exclusively introducing The Honest Company's healthy lifestyle products to our customers in South Korea, as part of our strategy to expand our global and premium brand offerings. Customers can now shop for The Honest Company's high quality products easily and conveniently through Coupang, and Coupangmen will deliver the products directly to the homes of our customers both quickly and safely," said Bom Kim, Founder and Chief Executive Officer of Coupang. "Customers in Korea increasingly aspire to live more natural, sustainable lives, and together with The Honest Company, Coupang looks forward to providing the products and services that reflect these values."

"By joining forces with Korean e-commerce leader Coupang, The Honest Company is growing its customer base and expanding into a very important international market," said Brian Lee, Co-Founder and Chief Executive Officer of The Honest Company. "Honest is thrilled to collaborate with a trusted partner like Coupang to further our mission: to empower people across the globe to live a healthy and happy life."

To further its leadership in the kids and baby category, Coupang will continue to expand its product offerings by partnering with well-known and trusted global brands like The Honest Company. This will enable Coupang to offer the widest selection of kids and baby products to meet the growing needs of mothers across Korea.

About Coupang

Founded in 2010 by Bom Kim, Coupang is the largest online retailer in Korea, offering a diverse selection of merchandise including baby goods, fashion, beauty products, consumables, home goods and decor, books and toys, sporting goods, electronics and tickets for travel and cultural events. Coupang is the leader of Korea's mobile e-commerce market and highly recognized for its innovative business model under which it takes care of everything from sales to delivery with its own fulfillment capacity and delivery personnel called Coupangmen, which is unparalleled in the local e-commerce market. Coupang is based in Seoul with offices in Silicon Valley, Seattle and Shanghai. In addition to BlackRock, Coupang is backed by investors including Wellington, Sequoia Capital Global Equities, Sequoia Heritage, Greenoaks Capital Management, Rose Park Advisors, Maverick Capital, Altos Ventures and others. For additional information, please visit: www.coupang.com. For job opportunities in the U.S. and Korea please visit: https://www.linkedin.com/company/coupang.

About The Honest Company

The Honest Company, a leading healthy lifestyle brand, is committed to creating products that are effective, safe, delightful, accessible and responsible. In pursuit of its mission to empower people to live a healthy and happy life, The Honest Company's portfolio of 100+ products addresses the ever-growing category needs of baby, personal care, home care, vitamins & supplements and gear. As a mission-driven company and trusted resource, Honest provides education, support and inspiration to its community of members. The Honest Company was launched in 2012 and now has a presence across the U.S. and Canada at www.honest.com and in over 3,500 retail locations. Through its social goodness platform, Honest supports the health and safety of families. The Honest Company is privately held and headquartered in Santa Monica, California.

Media Contacts


The Honest Company

Marisa Lam 

Shannon Olivas    

(310) 857-3805




SOURCE Coupang