HOPATCONG, N.J., May 30, 2013 /PRNewswire/ -- KPODJ, one of the worldwide leaders in quality DJ Equipment sales and rentals, has announced the opening of a new office in Hopatcong, New Jersey.
The new location will allow KPODJ to increase its product offerings and improve customer service as it continues to maintain one of the best selections of DJ gear on the planet.
For three consecutive years, KPODJ has been the #1 Blizzard Lighting dealer in the world. More recently they were listed as #1, #2, or #3 for several other major manufacturers. Now they are trying to increase sales from other brands they carry while keeping their best selling lines strong. Since expanding, sales have increased by over 1,000% for several brands including Peavy, American DJ, American Audio, Scrim-King, Stagg, Global Truss, X-Laser and Ultimate Support.
In 2013 alone, KPODJ has hired six new employees, but the company's commitment to assisting customers has not changed.
"I'd rather be honest with the customer," said Adam Lawson, a KPODJ sales rep. He elaborated that the best strategy for retaining a client's future business is to create trust by providing sound advice. That way, customers know they can depend on KPODJ for accurate, useful information.
"I was a DJ before I opened a DJ store," said owner Tom Capo. "I know how frustrating it can be to do business with certain stores and some of the more 'typical salesman.' I did my best to build a store that I would like to shop in as a DJ."
The company's dedication to customers is at the heart of recent enhancements to its website that reward customers for repeated business. In addition to earning "KPO points" that can be redeemed for merchandise, the company offers VIP registration, which allows visitors to take advantage of discounts of up to 20 percent off of what are already the lowest prices available.
KPODJ started as a DJ company that performed at weddings and special events. After networking with other DJs in the area, it began buying music equipment wholesale and reselling it to other companies that were looking for discounted DJ gear.
Eventually, the company's sales grew so much that it shifted its focus away from special event services and instead opened a warehouse, hired employees and began selling equipment from a storefront and on the web. KPODJ continues to entertain at weddings and private parties, but their storefront and online sales now account for over 99 percent of their revenue.
Tom Capo, KPODJ Sales Manager
2 W. River Styx Road.
Hopatcong, NJ 07843
Phone: (877) 775-7635