KRAFT AND POLLY-O CHEESE TEAM UP WITH SIX FLAGS FOR A TWISTED SUMMER OF FAMILY FUN

GLENVIEW, Ill., May 16, 2011 /PRNewswire/ -- KRAFT and POLLY-O brand String Cheese and Twists are all about twisted fun for kids and this summer, KRAFT and POLLY-O have teamed up with Six Flags to offer families great value and tons of "twisted fun" all season long.  

(Logo: http://photos.prnewswire.com/prnh/20090420/KRAFTLOGO)

Beginning May 15th through August 31st, families can enjoy big savings at Six Flags parks across the country with specially marked packages of POLLY-O and KRAFT String Cheese and Twists.  Families simply bring a KRAFT or POLLY-O String Cheese or Twists package wrapper to a participating Six Flags park(1) to receive the discount.  The discount varies by brand:  

• POLLY-O packages are good for one Free Kids Ticket (under 10 years old) with the purchase of a general admission ticket on weekdays (up to a $34.99 value) or $15 off general admission any day.  
• KRAFT packages are good for $15 off general admission any day.

"We're thrilled to team up with Six Flags to help kids have fun this summer," said Chris Urban, brand manager for Kraft Foods.  "We know families are looking for more value and it's great that Kraft and POLLY-O customers can enjoy a memorable day at Six Flags with a special price with this fun promotion."

In addition to the valuable on-pack discount for Kraft and POLLY-O customers, the brands will activate their twisted fun with an integrated marketing campaign inside the parks and offer consumers a chance to win great prizes with a national sweepstakes.

Kraft and POLLY-O will feature branding on Six Flags family-targeted "twisting" roller coasters at participating parks across the country, as well as run branded advertising across the Six Flags Media Networks, including commercials on Six Flags TV, the theme park's award-winning out-of-home television network.

For consumers seeking even more fun this summer, Six Flags and Kraft/POLLY-O is launching the "Twisted Adventure" Sweepstakes, where one lucky family at each of the participating Six Flags parks will win "twenty one-day general admission tickets to the local park of their choice".  The sweepstakes will run through June 30th, 2011 and consumers may enter online at sixflags.com/twistedsweeps. No purchase necessary.

"We're really excited about this partnership," said David McKillips, Senior Vice President – Corporate Alliances.  "This is an innovative promotion that provides great exposure for the brands with our in-park media assets and certainly great value for moms and families with savings at our parks."  

Kraft Foods is also partnering with TerraCycle, the international upcycling and recycling company that turns packaging wrappers into affordable, eco-friendly products.  This summer all of the KRAFT and POLLY-O packaging wrappers collected at Six Flags will be upcycled into useful products while saving waste from landfills.  

About Kraft Foods

Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love.  Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America.  Eleven of the company's iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

About Six Flags Entertainment Corporation

Six Flags Entertainment Corporation is the world's largest regional theme park company with 19 parks across the United States, Mexico and Canada. Six Flags Over Texas, the company's flagship location, is celebrating its 50th anniversary season in 2011.

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About TerraCycle

TerraCycle, Inc. is an international upcycling company that takes difficult to recycle packaging and turns it into affordable, eco-friendly products. Founded in 2001, TerraCycle (www.terracycle.net) is the world's leader in the collection and reuse of non-recyclable post-consumer waste. TerraCycle works with over thirty major brands in the US (and in a growing number of other countries) to collect used packaging and products (chip bags, candy wrappers, juice pouches, pens, toothbrushes, etc.) that would otherwise be destined for landfills. It repurposes that waste into new eco-friendly materials and products that are available online and through major retailers. The waste is collected through TerraCycle's Brigade programs, which are free fundraisers that pay schools and non-profits for every piece of waste they collect and return. For information on how to join a TerraCycle Brigade and on purchasing TerraCycle products please visit us at www.terracycle.net.

- make today delicious -

(1) See official listing of participating Six Flags locations -- www.KraftPollyOSixFlags.com

SOURCE Kraft Foods