KRAFT FOODS SIZES UP THE ENVIRONMENTAL IMPACTS OF ITS PRODUCTS THROUGH LIFECYCLE ASSESSMENT

NORTHFIELD, Ill., May 7, 2012 /PRNewswire/ -- Most people have heard the saying that you can't improve what you can't measure.  But measurement can be complex and time-consuming, especially when it comes to figuring out how to reduce environmental impacts.  Which is why Kraft Foods is using lifecycle assessment (LCA) to help it make the right changes and get the best results.  LCA measures the footprint of what goes into making a product, from farm to fork and beyond.  

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"Lifecycle assessment is an important part of our sustainability journey," said Roger Zellner, Sustainability Director for Research, Development & Quality.  "It gives us a competitive advantage, as we now have more insight into how to reduce our products' footprints, find efficiencies and validate and explain those benefits to customers and consumers.  Together, we're focusing and working smarter and communicating better, which is good for the environment, people and our business."

This LCA work builds on the multi-year footprinting project Kraft Foods recently used to map its impact on climate change, land and water use.  Today, employees around the world are using lifecycle thinking to help uncover ways to eliminate waste in manufacturing.  This can reduce the amount of raw materials, such as agricultural commodities, used at the beginning of the supply chain.  LCA also can help measure how product and packaging innovations improve on previous designs, and provide a common system to measure and explain those benefits.

For example, in the United States, the Kraft YES Pack salad dressing team used LCA to confirm their design has a reduced environmental impact, using 60 percent less plastic packaging than the previous container.  In the U.K., the Kenco coffee team used LCA to confirm its new Eco-Refill package delivered a 70 percent savings in the packaging's carbon impact footprint compared to its glass counterpart.  And in Europe, the Tassimo single-serve beverage team's LCA showed they could reduce the carbon footprint of each T Disc beverage ingredient package by about 20 percent when upcycling them with partner TerraCycle and diverting them from landfills.

At the heart of Kraft Foods' reductions in packaging is its Eco-Calculator™. This proprietary tool helps packaging designers create more efficient, sustainable solutions based on data from the U.S. Environmental Protection Agency, the U.S. Department of Energy and packaging industry groups.  The Eco-Calculator figures the percentage of post-consumer recycled material in a given package design, along with the amount of energy and carbon dioxide emissions required to create the package.  It also tells packaging designers how efficiently they're using materials and how well their designs will fit a product's physical dimensions.  The tool is used along with other business practices, like economic assessments and ability to manufacture, before deciding on a final design.

For additional information, including a fact sheet on examples of Kraft Foods LCA projects from around the world and multimedia features -- such as online videos and downloadable high-resolution images -- please visit http://www.kraftfoodscompany.com/MediaCenter/country-press-releases/us/2012/Pages/multi_media_05022012.aspx.

About Kraft Foods

Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

– make today delicious –

SOURCE Kraft Foods