Krispy Kreme Mexico Franchise Partner to Open 100th Location in Cancun

WINSTON-SALEM, N.C., July 2, 2013 /PRNewswire/ -- Krispy Kreme Doughnut Corporation (NYSE: KKD) today announced that its franchise partner, Taco Holding, S.A. de C.V, will achieve a significant milestone when it opens its 100th Krispy Kreme doughnut shop in Cancun, Mexico on Saturday, July 6.  The shop will showcase Krispy Kreme's new international cafe style store design, including hot doughnuts, barista specialists, a kid's zone and a convenient drive-thru.  

"We are excited to announce the opening of Mexico's 100^th Krispy Kreme store in the city of Cancun," said Jeff Welch, Krispy Kreme President - International.  "Taco Holding has done a great job of bringing the one-of-a-kind taste of Krispy Kreme to our loyal customers throughout Mexico.  In December of last year, Taco Holding opened the 500^th international Krispy Kreme store in the city of Aguascalientes, so we have celebrated two important milestones in Krispy Kreme history with our Mexico team and look forward to celebrating many more in the years to come."

The Krispy Kreme Mexico franchise is owned and operated by Taco Holding, S.A. de C.V, a dynamic and successful group that was named Krispy Kreme's 2012 International Franchisee of the Year.  Taco Holding currently has Krispy Kreme locations in some of the most vibrant and exciting cities in Mexico, including Mexico City, Puebla, Cuernavaca, Monterrey, Leon, Guadalajara, and Aguascalientes.

"In 2004 we started a dream with the opening of the first Krispy Kreme store in Mexico," said Ramon Soler, Executive Director Krispy Kreme Mexico, and COO of Taco Holding.  "Today, nine years later, we confirm our confidence in the Mexican market with our store number 100, in Cancun, Quintana Roo.  Together, we have consolidated Krispy Kreme's leadership in our country and today we celebrate this great success."

Since opening its first international location 12 years ago, Krispy Kreme has strategically expanded its brand footprint into 21 international markets across Latin America, Asia Pacific, the Middle East, India and the United Kingdom.  Development agreements have also been announced for Moscow, Singapore, and Taiwan as the Company continues to grow its international presence in key markets around the world.

About Taco Holding, S.A. de C.V
Taco Holding, S.A. de C.V is the licensed franchisee of Krispy Kreme Doughnut Corporation in Mexico.  Founded in March 2011, Taco Holding also has the rights to the premium-quality brands Arrachera House, Sixties Burger, Sbarro, Neve Gelato, Cafe Diletto and Pan & Cielo.  Taco Holding has more than 300 retail locations in Mexico and more than 2,000 employees. www.tacoholding.com

About Krispy Kreme
Krispy Kreme is a leading branded specialty retailer and wholesaler of premium quality sweet treats and complementary products, including its signature Original Glazed^® doughnut.  Headquartered in Winston-Salem, NC, the Company has offered the highest quality doughnuts and great tasting coffee since it was founded in 1937.  Today, Krispy Kreme shops can be found in over 770 locations in 22 countries around the world.  Connect with Krispy Kreme at www.krispykreme.com and on Facebook, Foursquare, Twitter and YouTube.

Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management.  These statements are not statements of historical fact.  Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements.  The words "believe," "may," "could," "will," "should," "would," "anticipate," "estimate," "expect," "intend," "objective," "seek," "strive" or similar words, or the negative of these words, identify forward-looking statements.  Factors that could contribute to these differences include, but are not limited to:  the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our domestic small shop operating model; political, economic, currency and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients, and the price of motor fuel; our relationships with wholesale customers; our ability to protect our trademarks and trade secrets; changes in customer preferences and perceptions; risks associated with competition; risks related to the food service industry, including food safety and protection of personal information; compliance with government regulations relating to food products and franchising; increased costs or other effects of new government regulations relating to healthcare benefits; and risks associated with implementation of new technology platforms.  These and other risks and uncertainties, which are described in more detail in the Company's most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, involve uncertainties that may materially affect actual results and may be beyond the Company's control, and could cause actual results, performance or achievements to be materially different from those expressed or implied by any of these forward-looking statements.  New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company.  Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.

SOURCE Krispy Kreme Doughnut Corporation