Krispy Kreme Selects Oracle E-Business Suite To Support Ongoing Global Growth

WINSTON-SALEM, N.C., July 31, 2013 /PRNewswire/ -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD) announced today that it has selected the Oracle E-Business Suite as the enterprise resource planning platform to support its expanding global business. 

"We needed a technology platform that could scale with us," said Doug Muir, Executive Vice President and Chief Financial Officer of Krispy Kreme.  "We believe the Oracle E-Business Suite is a great fit for Krispy Kreme and is the technology platform best suited to support our ongoing growth.  The comprehensive capabilities we expect Oracle to deliver should enable us to maximize our effectiveness, support good decision-making, and help us accomplish our strategic objectives throughout our business.

"We currently plan to 'go live' with the Oracle applications we have selected for the first phase of implementation in the second or third quarter of calendar year 2014," Muir continued.  "We expect to announce plans and schedules for implementation of additional Oracle applications at a later date."

"We're thrilled to add Krispy Kreme to our Oracle E-Business Suite family," said Cliff Godwin, senior vice president, Oracle Applications Development.  "By selecting the Oracle E-Business Suite, Krispy Kreme will be able to continue its success and support the next stage of its growth by streamlining processes and driving efficiencies across its global business.  We are looking forward to this important relationship."

About Krispy Kreme

Krispy Kreme is a leading branded specialty retailer and wholesaler of premium quality sweet treats and complementary products, including its signature Original Glazed® doughnut.  Headquartered in Winston-Salem, NC, the Company has offered the highest quality doughnuts and great tasting coffee since it was founded in 1937.  Connect with Krispy Kreme at krispykreme.com and on Facebook, Foursquare, Twitter and YouTube.

About Oracle

Oracle engineers hardware and software to work together in the cloud and in companies' data centers.  For more information about Oracle, visit www.oracle.com. 

Trademarks

Oracle is a registered trademark of Oracle and/or its affiliates.  Krispy Kreme and Original Glazed are registered trademarks of HDN Development Corporation.  Other names may be trademarks of their respective owners.

Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management.  These statements are not statements of historical fact.  Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements.  The words "believe," "may," "could," "will," "should," "would," "anticipate," "estimate," "expect," "intend," "objective," "seek," "strive" or similar words, or the negative of these words, identify forward-looking statements.  Factors that could contribute to these differences include, but are not limited to:  the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our domestic small shop operating model; political, economic, currency and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients, and the price of motor fuel; our relationships with wholesale customers; our ability to protect our trademarks and trade secrets; changes in customer preferences and perceptions; risks associated with competition; risks related to the food service industry, including food safety and protection of personal information; compliance with government regulations relating to food products and franchising; increased costs or other effects of new government regulations relating to healthcare benefits; and risks associated with implementation of new technology platforms.  These and other risks and uncertainties, which are described in more detail in the Company's most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, involve uncertainties that may materially affect actual results and may be beyond the Company's control, and could cause actual results, performance or achievements to be materially different from those expressed or implied by any of these forward-looking statements.  New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company.  Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.

SOURCE Krispy Kreme Doughnut Corporation