MIAMI, June 20, 2016 /PRNewswire/ -- Kristals Cosmetics—a new skin care brand based on the healing power of precious and semi-precious gemstones—has announced the launch of a new series of video product tutorials as part of its outreach initiatives.
"Because Kristals products are based on a unique use of gemstones to create bioenergized formulations inspired by ancient, holistic traditions, educating customers in their optimal use is crucial," explains Shay Segev, president and CEO of Kristals Cosmetics. "When customers visit a Kristals store, they get the chance to try out the products for themselves in a spa-like experience and of course learn how to use them. We actually match the gemstone that fits the customer's profile to the specifically related cosmetics product. But the videos are meant to be an additional resource for when they leave the store and also to introduce these unique treatments to people who haven't used them before."
Launched in 2015, Kristals Cosmetics products are based on 12 different gemstones that have long traditions of being used for their healing properties, including amber, ruby, pearl, diamond, sapphire, gold and amethyst. Kristals' product formulators combined these gemstones with natural, organic extracts of powerful botanicals and herbal essences and oils. "We believe that beautiful skin isn't just the result of the right chemicals. Helping someone improve their skin is essentially healing, and for centuries healing has happened by harnessing the power of the natural world around us, including gemstones. That's why we developed Kristals," says Segev.
Right now, the company is featuring 4 video product tutorials on YouTube, corresponding to different gemstone product lines, including Amber, Gold, Diamond and Ruby. To further educate consumers on the benefits of gemstone-based skin care products, Kristals will be launching a blog on its new Web site, set to launch in the next few months. Kristals is also working with a number of beauty bloggers and publications so they can try the products themselves and share their experiences. The company also plans to make larger-scale giveaways and samples for beauty consumers available on its new site. "It's the experience that truly lets customers understand the transformative effect of Kristals products, especially the connection between the physical and spiritual aspects, so we're trying to provide that," says Segev.
About Kristals Cosmetics
Kristals Cosmetics has unlocked the holistically healing power of gemstones to promote vibrant, radiant skin. http://www.kristalscosmetics.com/
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SOURCE Kristals Cosmetics