Kristin Beaulieu, Senior Vice President, UBM Studios to Discuss Techniques for Extending Live Events through Digital Environments

Jun 12, 2012, 10:00 ET from UBM Studios

CHICAGO, June 12, 2012 /PRNewswire/ -- UBM Studios, the global leader in digital events, environments and communities, today announced that Kristin Beaulieu, Senior Vice President, will participate on a panel at EXPO Magazine's Expo Next Conference, which will take place June 19-20, 2012 at the Sheraton Baltimore City Center Hotel in Baltimore, MD.  Expo Next has been designed to help show organizers across the trade and consumer markets enhance brands, optimize events and amplify the understanding of attendee and exhibitor customers. 

On Tuesday, June 19 at 2:50 p.m. Beaulieu will participate in the session "Web-Live Event Strategies for 2012 and Beyond."  The session will highlight how live events are being reinvented with digital environments.  Beaulieu and Theresa Hamacher, President, NICSA, will discuss the techniques for extending the value of an event as well as the time exhibitors and attendees spend with a brand.

Beaulieu said, "I am looking forward to sharing UBM Studios' insight into the broadening use of digital solutions for both online and physical events with event producers and marketers.  I plan to showcase the various digital solutions currently in use at UBM from demo centers to evergreen environments and mobile applications.  I will also highlight how any marketer can use these solutions to extend their content, branding and revenue opportunities."

With more than 15 years of experience, Beaulieu has a track record of significantly growing revenue in both the virtual media and publishing markets.  Beaulieu held a variety of positions at Ziff Davis Media; most recently, she was Senior Vice President at Ziff Davis Enterprise – Event Sales. While at Ziff Davis Media, Beaulieu created and built a $6M virtual event business – eSeminars; led the company's International Licensing group; and launched PCMagCast, a virtual event business created specifically for PC Magazine's audience.  In addition, Beaulieu held several positions with InXpo where she implemented virtual event business strategy and managed key publishing and enterprise accounts including Tech Target, Red7 Media, ZDE, Bank of America and EMC.  Earlier, Beaulieu held key marketing positions with several dotcoms. 

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About UBM Studios (
UBM Studios is the global leader in digital events, environments and communities.  UBM Studios creates powerful and intuitive digital communities that help organizations connect, educate and engage with audiences to capitalize on growth opportunities connecting the right content to the right audience with the right user interface. UBM Studios is part of UBM Connect – which also includes UBM Canon Media and UBM Medica US, providing marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect is a UBM plc company. (UBM.L)

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About UBM
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

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Michele McPhail
UBM Studios
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