Kristina Schake to Join L'Oreal USA as Chief Communications Officer

Schake joining L'Oreal USA from the White House where she serves as Special Assistant to President Obama and Communications Director to the First Lady Michelle Obama

Jun 24, 2013, 12:58 ET from L'Oreal USA

NEW YORK, June 24, 2013 /PRNewswire/ -- L'Oreal USA President & CEO Frederic Roze today announced that Kristina Schake will be joining L'Oreal USA as Chief Communications Officer effective July 08, 2013.  Schake will represent L'Oreal USA for all corporate communications and will lead the external communications strategy in the areas of public and media relations, industry and government relations, sustainability and crisis communications.  In addition, Schake will oversee our Corporate Philanthropic programs.

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Schake is currently a Special Assistant to President Obama and Communications Director to the First Lady Michelle Obama.  Prior to joining the White House in December 2010, Schake was co-founder and principal of Griffin|Schake, a California-based public affairs and strategic communications firm that specialized in helping civic leaders, major foundations and non-profit organizations bring about critical social change through policy, legislative, social marketing and media initiatives.  She was a founding board member of the American Foundation for Equal Rights, the sole sponsor of the federal court challenge to California's Proposition 8, which was heard before the US Supreme Court in March.  A native Californian, Schake is a graduate of Johns Hopkins University.


L'Oreal USA, headquartered in New York City, is the largest subsidiary of the L'Oreal Group, the world's leading beauty company.  In addition to corporate headquarters in New York City, L'Oreal USA has Research and Innovation and Manufacturing and Distribution facilities across seven other states including Arkansas, Illinois, Kentucky, New Jersey, Ohio, Texas and Washington.  The company's portfolio of leading brands includes Lancome, Giorgio Armani Beauty, Yves Saint Laurent Beaute, Viktor & Rolf, Diesel, Cacharel, L'Oreal Paris, Garnier, Vichy, La Roche-Posay, L'Oreal Professionnel, Kerastase and Shu Uemura Art of Hair. The U.S. is the base for product development, international marketing and advertising of L'Oreal's thirteen American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl's Since 1851, Ralph Lauren Fragrances, Essie Cosmetics, Redken 5th Avenue NYC, Matrix, Mizani, Pureology, SkinCeuticals, Dermablend, Clarisonic and Urban Decay.  For more information on our brands visit