Kroger Health Brings Free OptUP™ Your Nutrition Coaching to Kroger Plus Loyalty Customers to Help Customers Achieve Wellness Goals

CINCINNATI, Feb. 3, 2025 /PRNewswire/ -- Kroger Health, the healthcare division of The Kroger Co. (NYSE: KR) is introducing OptUP™ Your Nutrition, a new free nutrition coaching program to help customers achieve their health and wellness goals through customized nutrition tips and tools to support healthier eating.

The program provides Kroger Plus loyalty customers a free 30-minute virtual nutrition coaching session with a Kroger Health registered dietitian.

"Our customers are looking for ways to improve their overall health and achieve their wellness goals," said Colleen Lindholz, president of Kroger Health. "OptUP™ Your Nutrition is designed to equip every customer with the tools and information they need to make smarter, more informed nutrition decisions. By helping people take small, meaningful steps toward healthier eating, we are making it easier to support their total well-being and long-term health journey."

Often customers are unsure how to best begin a journey to healthier eating. OptUP™ Your Nutrition is a convenient way customers can be introduced to working with a registered dietitian for coaching on healthy eating, budget-friendly and meal planning recipe tips, helping to make healthy shopping easy and fun. In addition, dietitians will demonstrate how customers can explore the FoodHealth Score powered by bitewell, which scores products based on the nutrient density and quality of ingredients in the food. They'll also introduce MyNutrition Insights, where customers can better understand the nutritional value of purchases while tracking them over time.  

"At Kroger Health, we are dedicated to making healthy living easy and accessible for everyone," said Laura Brown, head of nutrition, Kroger. "OptUP™ Your Nutrition offers our customers a unique way to receive credible, customized nutrition information that can make a lasting, positive impact on their family's health and well-being at no cost and from anywhere they can connect online."

The OptUP™ Your Nutrition coaching session is not conditioned on the provision or purchase of any future products or services. Kroger Plus loyalty program membership is available to the general public on equal terms and conditions and regardless of health insurance status. For more information or to schedule a free OptUP™ Your Nutrition session for loyalty customers visit www.kroger.com/health/info.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.

About Kroger Health
Kroger Health, the healthcare division of The Kroger Co., is one of America's leading retail healthcare organizations, serving more than 17 million patients annually. Kroger Family of Pharmacies operate more than 2,200 pharmacies across 35 states and The Little Clinic offers telehealth services in nine states and operates more than 220 in-person clinics in eight states. Our team of 24,000 healthcare practitioners, including pharmacists, nurse practitioners, physician assistants, registered dietitians and technicians believe in practicing at the top of our licenses, enabling "food as medicine" in an effort to prevent disease before it starts, and helping people live healthier lives. For more information, visit www.kroger.com/health.

SOURCE The Kroger Co.