Kroger Introduces Kroger Rewards World Elite Mastercard® to Help Customers Earn More Points and Save More Every Day

The new credit card turns everyday spending into grocery savings with no annual fee, no spending caps and Points that never expire. ^‡

CINCINNATI, Sept. 30, 2026 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's grocer, today announced the launch of the Kroger Rewards World Elite Mastercard^®, a new everyday spend credit card that gives customers more opportunities to unlock savings on groceries, fuel and household items.

Building on Kroger's expanded rewards program, the Kroger Rewards World Elite Mastercard gives shoppers a faster way to earn more Points through everyday purchases, while maintaining flexibility to redeem rewards for dollars off groceries and fuel across Kroger Family of Stores locations and participating fuel centers. Points never expire^‡ and connect to customers' loyalty accounts, fitting effortlessly into the way families already shop and spend. 

"At Kroger, we're always looking for new ways to help customers save," said Megan Shaffer, group vice president of customer growth and strategy at Kroger. "From weekly grocery trips to filling up at the pump or paying bills, the Kroger Rewards World Elite Mastercard^® turns purchases into real savings. It is one more way we're rewarding customers for the shopping they're already doing."   

Cardholders can earn*: 

1. Up to 5X Points on purchases made through Kroger.com and the Kroger app 
2. 4X Points at Kroger Family of Stores participating fuel pumps 
3. Up to 3X Points on purchases made in-store at the Kroger Family of Stores
4. 2X Points on dining, utilities and travel 
5. 1X Points on all other eligible purchases made with the card, anywhere Mastercard is accepted

The Kroger Rewards World Elite Mastercard provides additional benefits including a $100 Welcome Bonus^, complimentary Boost Essential membership, (including free next-day delivery with minimum purchase)+, and a $10 annual Birthday Reward, helping customers save even more throughout the year*.

Powered by Imprint's modern technology, customers can apply for and manage their rewards directly in the Kroger app or website, creating an easy shopping experience that connects earning, saving and tracking rewards in one place. 

"Kroger is one of America's most trusted brands, with customer relationships built over decades of everyday shopping," said Daragh Murphy, co-founder and CEO of Imprint. "Together, we set out to turn that loyalty into a card customers reach for every day, one that rewards the weekly Kroger trip and everything in between, with the modern, seamless experience they expect." 

"Grocery spending is one of the most consistent and essential parts of life. Together with Kroger and Imprint, we've created a seamless rewards experience that helps shoppers earn more on the purchases they already make, turning regular grocery trips into meaningful savings," said Kiki Del Valle, executive vice president, U.S. Market Development at Mastercard.

The Kroger Rewards World Elite Mastercard is available now. To learn more or apply, visit Kroger.com/rewardscreditcard or the Kroger app.

About Kroger

At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an eCommerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.

About Imprint

Imprint is the payments and loyalty platform built to turn everyday spending into the most valuable relationships between brands and their customers. With its digital cardholder experiences and AI-powered platform, Imprint enables partners such as Booking.com, Rakuten, and Shell to deliver tailored programs and personalized rewards that drive measurable increases in engagement, spend, and customer lifetime value. For more information, visit imprint.co.

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. www.mastercard.com

This card is issued by First Bank & Trust, pursuant to a license by Mastercard International Incorporated. Mastercard, the circles design, and World Elite Mastercard are registered trademarks of Mastercard International Incorporated. This credit card is operated by Imprint Payments, Inc. 

^‡Points earned using the Kroger Rewards Mastercard® do not expire while your account remains active and in good standing. An account is no longer active after 12 consecutive months with no settled transactions, or upon account closure. See Imprint Rewards Program Terms and Conditions for details.

*See Imprint Rewards Program Terms and Conditions and Cardholder Agreement for details.

^ Valid one time only for new cardholders. Offer cannot be combined with other promotions. Earn a $100 Kroger reward after $750 in net spend on the card outside of Kroger Channels within 90 days of opening an account. Qualifying purchases exclude balance transfers, cash advances, fees and returned items. Reward is redeemable for eligible grocery purchases only; cannot be applied toward fuel purchases. Reward will expire after the end of the second month following the month in which it is issued. See Imprint Rewards Program Terms and Conditions for details.

+ See Boost Terms & Conditions for more details.

SOURCE The Kroger Co.