Kroger Makes Springing Forward Easier This Daylight Saving with Limited-Edition Hour Back Box and 39,000 Free Breakfast Items

Customers can score free Kroger Hour Back Box filled with Our Brands breakfast essentials and more

CINCINNATI, Feb. 24, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR) is making customers' daylight saving a little easier this year with its first-ever Kroger Hour Back Box and the chance to enjoy one of 39,000 free breakfast items.

Losing an hour of sleep can shake up the morning routine, but Kroger's Hour Back Box has everything customers need to get that lost hour back and conquer the mornings after daylight saving with ease. Each limited-edition box is stocked with delicious Our Brands breakfast essentials, including Private Selection™ Cold Brew Coffee Concentrate, Simple Truth™ Oatmilk Creamer and Kroger Frozen Breakfast Sandwiches to provide a much-needed morning pick-me up. The retailer is also helping recipients save during daylight saving and beyond by including a gift card redeemable for a one-year Kroger Boost membership*, which includes free grocery delivery**, 2X fuel points*** and more exclusive savings.

A limited run of Kroger Hour Back Boxes will be available for free – first come, first served – starting March 4 at 12 p.m. EST****. To get those daylight-saving essentials delivered right before the clocks spring forward, customers can visit Kroger.com/HourBack to claim an exclusive box, while supplies last.

Customers who miss their chance to score a Kroger Hour Back Box can claim one of thousands of free breakfast items. Starting March 7 at 12 p.m. EST, customers can visit Kroger.com/HourBack to choose from one of 39,000 free Our Brands breakfast items, including a Private Selection™ Cold Brew Coffee Concentrate, Simple Truth™ Oatmilk Creamer, or Kroger Frozen Breakfast Sandwiches by downloading a limited-time, single-use digital coupon – redeemable at the Kroger Family of Stores or Kroger.com, while supplies last.

"Losing an hour of sleep during daylight saving can challenge parents and their family's schedule," said Tom Duncan, Vice President, Head of Marketing at Kroger. "We created the Kroger Hour Back boxes to make daylight saving a little easier, helping parents and their families jump start the day with customer-favorite, morning time foods - from a much needed cup of coffee to a filling breakfast sandwich."

Customers can shop an assortment of breakfast items and more in-store or through Kroger Pickup and Delivery, offering the same fresh products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the membership that can save customers up to $1,100 per year on fuel, exclusive savings, streaming options and grocery delivery^†.

Media assets are available for download here.

* Fulfilled through Boost gift card redeemable for one year of a Kroger Boost membership ($59 value). 

**$35 order minimum. Restrictions apply. Subject to availability. Delivery time not guaranteed.

***Restrictions apply. See site for details. Fuel points cannot be earned on alcohol, tobacco, gift cards or lottery tickets. Fuel Points can be redeemed at participating fuel locations.

****NO PURCHASE NECESSARY. Promotion is open to legal residents of the 48 contiguous U.S. (D.C.) 18 years or older. Ends 3/4/25 at 11:59 p.m. ET or when all 50 prizes have been claimed, whichever comes first. To enter and for Official Rules, including odds, and full prize descriptions, visit
https://kroger-daylightssavings2025.shared-a.apollo.prod.aws.eprize.net/ on March 4. Void in AK, HI, and where prohibited. Prize includes a $59.00 Boost Membership gift card.

†Savings for Boost $99 membership, based on 2 deliveries per week, $91 weekly grocery spend, 13 gallons per fill-up and Fuel Point redemption twice per month. Along with streaming value of $119 based on $9.99 monthly fee for Disney+ Basic (With Ads) and Hulu (With Ads), and $11.99 monthly fee for ESPN+.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.

SOURCE The Kroger Co.