Kroger Taps into One of the Year's Juiciest Trends With Limited-Edition Private Selection® Cherry Harvest Collection

Available in stores for a limited time, the all-new Private Selection® Cherry Harvest collection is bursting with craveable cherry flavor. 

CINCINNATI, April 30, 2025 /PRNewswire/ -- With cherry blossoming as a standout trend across food, beauty, and fashion this year, The Kroger Co. (NYSE: KR) today announced the launch of its juiciest limited-edition collection yet – Private Selection® Cherry Harvest. Debuting just in time for cherry season, the fruity collection is available now to bring customers a sweet taste of the warmer months ahead and can be shopped in store while supplies last.

The cherry craze shows no signs of slowing down, remaining at the forefront of the current trend landscape and continuing to spark conversation on social media. Customers are infusing the bold color and juicy flavor into creative recipes and wardrobe revamps, while beauty brands are having their pick with makeup and fragrance launches alike. Now, through the innovative and indulgent Private Selection® Cherry Harvest line, Kroger is reinforcing its culinary leadership by tapping into the mainstream allure of cherry with a collection full of unexpected flavor combinations.

"Private Selection's® Cherry Harvest collection truly captures the essence and craveability of the season's must-try, highly sought after flavor," says Mike Murphy, Group Vice President of Center Store Merchandising at Kroger. "Our team of culinary experts identified customer excitement for cherry at the onset of the trend, and we're thrilled to introduce this innovative and exclusive line full of sweet and tart flavored treats and beverages that are sure to be the cherry on top all season long."

The limited-edition Cherry Harvest line welcomes cherry season with 17 unique items, including the most delectable confections and bites that boast classic and innovative flavors. The expertly crafted, cherry-picked collection includes:

• Cherry Vanilla Kettle Cooked Popcorn with Dark Chocolate: Cherry-flavored candied popcorn with a dark chocolate coating and pink cherry drizzle.
• Cherry Chocolate Chunk Pancake Mix: Fluffy pancakes with a delicious combination of rich chocolate chunks and sweet bursts of cherry-flavored chips.
• White Chocolate Cherry Cheesecake Cookie: Made with real maraschino cherries and cream cheese, these indulgent cookies are a delightful bite of sweet and tart.
• White Chocolate Cherry Blondie: Soft, chewy, and decadent, these blondies combine sweet white chocolate and tart cherry flavors.
• Chocolate Cherry Truffle Cookie: A crisp butter cookie topped with rich chocolate truffle and sweet cherry filling.
• Cherry Almond Shortbread Cookie: Bite-size, melt-in-your-mouth buttery shortbread goodness with sweet-tart cherry pieces.
• Chocolate Cherry Bites: Sweet, tart-dried cherries double-dipped in white and milk chocolates.
• Cherry Vanilla Kettle Cooked Cashews: Toasted whole cashews with a cherry and vanilla flavored sweet and crunchy coating.
• Cherry Almond Snack Mix: A mix of almonds, cashews and dried cherries for a sweet and salty, crunchy and chewy bite, bursting with cherry flavor.
• Cherry Coated Almonds: Crunchy almonds dipped in a flavored cherry vanilla coating.
• Cherry Vanilla Granola: A sweet and crunchy blend of cherry granola clusters, vanilla-flavored chips and dried cherries.
• Cherry Vanilla Seltzer: Bright and refreshing cherry with a hint of sweet vanilla.
• Cherry Vanilla Macchiato Coffee Pod: Sweet cherry and creamy vanilla notes for a pick-me-up treat.
• Bloomhaus Bouquets: Floral arrangements that bring the fresh feeling of spring, available in four varieties, including Cherry Blossom, Cherries Jubilee, Cherry Crisp, and Blushing Beauty.

Cherry-crazed customers looking for even more ways to enjoy the season's hottest flavor can whip up creamy Chocolate Cherry Pudding Parfaits for the perfect layered treat or crunchy, nourishing Cherry Vanilla Granola Bars for an easy on-the-go snack.

Building on the success of the fall Private Selection® Harvest Apple collections, the debut of the spring Cherry Harvest line marks the next step as Kroger continues to introduce exciting, limited-edition Private Selection® seasonal launches, with more to come later this year.

The Private Selection® limited-edition Cherry Harvest line can be shopped, while products last, exclusively at the Kroger Family of Stores. Find a location here.

Customers can shop new arrivals, fresh finds and more in-store or through Kroger Pickup and Delivery offering the same fresh products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the delivery membership that can save customers up to $1,100** per year on fuel, exclusive savings, streaming options*** and grocery delivery.

Media assets are available for download here. 

**Savings for Boost $99 membership, based on 2 deliveries per week, $91 weekly grocery spend, 13 gallons per fill-up and Fuel Point redemption twice per month. Along with streaming value of $119 based on $9.99 monthly fee for Disney+ Basic (With Ads) and Hulu (With Ads), and $11.99 monthly fee for ESPN+.

*** Eligible subs only. Restrictions Apply. See retailer site for details.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through an e-commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.

SOURCE The Kroger Co.