KRUPS Honors American Heroes with Launch of "KRUPS Appreciates..." Campaign Highlighting the Dedication of First Responders and Military Personnel on National Coffee Day

National contest offers first responders and military personnel chance to win break room or kitchen area makeover featuring new, high-end appliances; KRUPS offers fans an exclusive 15% discount in Honor of National Coffee Day

Sep 24, 2012, 06:00 ET from KRUPS USA

NEW YORK, Sept. 24, 2012 /PRNewswire/ -- KRUPS USA, the worldwide leader in small kitchen appliances, is proud to announce its 2012 "KRUPS Appreciates…" campaign, recognizing those who protect and serve our communities and our nation.

In celebration of its love of coffee surrounding National Coffee Day (September 29) as well as gratitude towards those who protect and serve our communities and our country, KRUPS chose this time to activate a nationwide contest offering first responders and military personnel the chance to win a break room or kitchen area makeover, complete with new, high-end KRUPS appliances, including coffee machines, blender, panini maker and more. 

This is the first year of the "KRUPS Appreciates…" campaign, which KRUPS introduced to show appreciation for the service and dedication of real-world American heroes across the nation including firemen, police officers, other first responders including emergency medical technicians, and active and retired military personnel. In future years, KRUPS plans to launch like-minded appreciation campaigns surrounding National Coffee Day by honoring deserving groups across a variety of categories, including teachers, social workers, volunteer groups and more.

"We recognize the great courage and dedication of all first responders and military personnel year-round, and wanted to more tangibly acknowledge those who protect and serve us with an initiative that gives back to those who give so much to their communities and our nation," said Michele Lupton, Marketing Communications Director for Group SEB, parent company of KRUPS. "It will be an honor to furnish the break room or kitchen area for these great heroes with high-quality, precision coffee machines and kitchen appliances designed by KRUPS."

The nationwide Break Room/Kitchen Area Makeover contest is featured on the KRUPS Facebook page and is open for entries through October 19, 2012. To enter, participants who like the KRUPS Facebook page simply upload a photo of their firehouse, precinct, response center or off-base military office break room or kitchen area along with a caption that is 20 words or less describing why their team is most deserving of the grand prize, worth up to $2,999 in KRUPS appliances. For contest guidelines and judging, see the official rules on the KRUPS Facebook page.

What's more, during the contest period, five entrants will be randomly selected to win a brand new KRUPS Cup on Request coffee machine, along with ready-to-brew beans from Don Francisco's Coffee. The Cup on Request is one of KRUPS' most popular appliances, designed to keep coffee hot and fresh for up to four hours after it is brewed.

Additionally, from September 29 through October 9, all KRUPS Facebook fans can enjoy an exclusive 15% discount on coffee appliances, accessories and more in honor of National Coffee Day. Creative and delicious coffee recipes are also available on the Facebook page for KRUPS coffee-loving fans who want to add some excitement to their regular cup of Joe.

The KRUPS Break Room/Kitchen Area Makeover contest winner will be announced following the close of the contest.  For full details, see the contest's official rules.


Precision and unwavering performance uniquely define the philosophy of KRUPS, established in 1847 in Germany by Robert Krups. The company first introduced high-grade rotary and spring scales; then with the introduction of electricity, the brand shifted focus and a century later established itself as a world leader in coffee machines, espresso machines, and a wide range of other appliances. The KRUPS heritage of German engineering combines functional, yet rigorous design with technical perfection. Built for those who continuously seek new experiences and take pleasure in understanding how things are done, KRUPS' passion for perfection is apparent. Its range of products provides the tools necessary to deliver the highest taste results every time. KRUPS is inspired by experts and demanding consumers with uncompromising standards of genuine performance and quality. For more information, visit or