Krusteaz And Catherine McCord Of "Weelicious" To Host Dec. 14 Holiday Baking Party

SEATTLE, Dec. 4, 2013 /PRNewswire/ -- Krusteaz, maker of premium baking and pancake mixes, announces a unique holiday partnership with cookbook author and Weelicious blogger Catherine McCord, who will be serving up fantastic and delectable baking and gifting ideas via a live free webcast on Saturday, December 14 from 1:00 – 3:00 PM EST taking place at www.krusteaz.com/holidays.

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"As a creative but also busy mom in the kitchen, I'm extremely passionate about coming up with delicious meal and dessert options for my family that still leave me plenty of time to savor this special time of year," said Catherine McCord, Krusteaz's "Seize the Holidays" webcast host and author of popular family-friendly cookbooks such as Weelicious: One Family, One Meal.  "I'm excited to share some of the holiday recipes I've created using Krusteaz mixes as inspiration. These will be perfect for holiday entertaining and even great homemade gift ideas that are both thoughtful and budget-conscious."

Krusteaz is encouraging friends and family to gather together for their own home baking parties to get the holiday baking season started right. From expert to novice, home bakers of all skill levels are encouraged to tune into the free live webcast and join Catherine right from her own kitchen. Viewers will be also able to ask questions and post comments in real time. 

Participants will have the chance to learn about how they can broaden their baking know-how with some valuable tips such as:

• How to 'think out of the box' as Catherine shows bakers how a simple box mix can be used to create your own signature holiday treat, such as her recipe for Crumb Cake Muffin Doughnuts, that starts with Krusteaz Cinnamon Crumb Cake mix.
• Encouraging kids to get into the baking mix and have some fun in the kitchen whether it's learning how to measure ingredients or cutting shapes out of cookies, Catherine will share a multitude of suggestions for kids of all ages.
• Innovative gift ideas that will impress the foodie on your gift list!

Krusteaz fans also have the chance to share photos and videos of their own baking parties on the Krusteaz Facebook page, Facebook.com/Krusteaz, where baking fans from across the country can connect and share their recipe ideas. For additional inspiration, Catherine has curated a special Holiday Baking with Weelicious and Krusteaz Pinterest board.

All mixes featured within the webcast are available in supermarkets nationwide and direct through Krusteaz.com. Additional holiday recipes, tips and videos can all be found at Krusteaz.com/holidays or by becoming a fan on Facebook at Facebook.com/Krusteaz to stay up to date on special coupon offers and exciting product announcements.

About Krusteaz®
The Krusteaz story began in 1932 when a group of women from a Seattle bridge club created a just-add-water pie crust that was an industry first. Today, Krusteaz remains a family-owned business that stands for innovative products, premium ingredients and easy-to-make mixes to fit every occasion. The product line includes pancakes, waffles, muffins and quick breads, cookies, dessert bars, cornbread, crumb cakes and more. Every box invites consumers to "Seize the What If…"™ and have fun in the kitchen, get a little messy, fuel their creativity and enjoy the possibilities Krusteaz mixes bring to the table.

About Continental Mills, Inc.
Continental Mills, Inc. is a privately held manufacturer and marketer of baking and beverage mixes, snacks and other high quality food products. Located in Tukwila, WA, the family-owned company has strong branded products sold under its Krusteaz®, WildRoots®, Kretschmer® Wheat Germ and Alpine® Cider lines as well as several licensed product extensions. Continental Mills' products are sold through retail, foodservice, and club store channels throughout the United States.  

SOURCE Krusteaz