Krusteaz Debuts Limited Edition Pancake And Waffle Mixes Featuring Nutella® Hazelnut Spread

SEATTLE, Feb. 4, 2015 /PRNewswire/ -- Krusteaz, makers of premium baking, pancake and waffles mixes, is announcing its partnership with Ferrero's Nutella^® hazelnut spread. Bringing the two time-honored brands together in the pancake aisle, the pairing is just in time for National Hot Breakfast Month (February) and International Pancake Tuesday (February 17). Consumers can purchase limited edition Krusteaz Buttermilk Pancake and Krusteaz Belgian Waffle mixes packaged with a 15g packet of Nutella^® at major grocery stores, while supplies last.

"We know that many of our customers enjoy Nutella on their pancakes and waffles, so we're thrilled to collaborate with Ferrero on a product that brings the two favorites together," said Andy Heily, Krusteaz SVP Sales & Marketing. "Plus, this classic pairing can be savored any time of day, especially since 91 percent of Americans are eating breakfast for dinner."

Whether spreading Nutella^® on pancakes in the morning, or enjoying it with waffles for breakfast for dinner, the options for pairing the two together are endless. For inspiration, Krusteaz and Nutella^® have developed several recipes that are sure to #spreadthehappy, including Krusteaz Belgian Waffles with Nutella® Hazelnut Spread, Krusteaz Buttermilk Pancakes with Nutella® Hazelnut Spread, Cinnamon Bread Pudding with Nutella® Hazelnut Spread and Cinnamon Sugar Rollup with Nutella® Hazelnut Spread.

Limited edition Krusteaz Buttermilk Pancake and Krusteaz Belgian Waffle mixes featuring Nutella^® hit shelves this month and retail for approximately $2.50 each.

Also, for the chance to win a year's supply of Krusteaz mixes and $1,000 in bakeware, fans can enter the Krusteaz Breakfast Night Caption Contest now through March 10 on Facebook. Starting on International Pancake Tuesday (February 17), those fans with an artistic streak can enter the Breakfast Artist Instagram contest to showcase how their pancake decorations make Breakfast Night extra special. Instagram entrants have an opportunity to win a year's supply of Krusteaz mixes plus a $100 gift card.  To enter, consumers simply upload their pancake creations to Instagram using #BreakfastArtist and #Krusteaz. For more information, visit Krusteaz on Instagram. 

About Krusteaz^®
The Krusteaz story began in 1932 when a group of women from a Seattle bridge club created a just-add-water pie crust that was an industry first. Today, Krusteaz remains a family-owned business that stands for innovative products, premium ingredients and easy-to-make mixes to fit every occasion. The product line includes pancakes, waffles, muffins, quick breads and flatbreads, cookies, dessert bars, cornbread, crumb cakes and a line of Gluten Free products. Every box invites consumers to "Seize the What If…"™ and have fun in the kitchen, get a little messy, fuel their creativity and enjoy the possibilities Krusteaz mixes bring to the table.

About Continental Mills, Inc.
Continental Mills, Inc. is a privately held manufacturer and marketer of baking and beverage mixes, snacks and other high-quality food products. Located in Tukwila, WA, the family-owned company has strong branded products sold under its Krusteaz^®, WildRoots^®, Kretschmer^® Wheat Germ and Alpine^® Cider lines as well as several licensed product extensions. Continental Mills' products are sold through retail, food service, and club store channels throughout the United States.  

About Nutella^® hazelnut spread
Nutella^® was originally introduced by Ferrero in Italy in the 1960's and first imported to the U.S. over 25 years ago. The popularity of Nutella^® has grown steadily over the years, and it is the number one selling branded hazelnut spread in America. People of all ages enjoy Nutella^®, which gets its unique taste from ingredients like roasted hazelnuts, skim milk and cocoa. In addition, Nutella^® is gluten free and has no artificial colors or preservatives. It can be found in grocery stores, warehouse clubs and mass merchandisers, and is generally found near the peanut butter and sweet spreads section. 

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