NEW YORK, Oct. 9, 2018 /PRNewswire/ -- Kryon, a leading Robotic Process Automation (RPA) solution provider known for its unique AI technology to identify processes and easily automate them, announced today, the addition of Julie Shafiki as the company's Chief Marketing Officer. To support aggressive growth targets, Shafiki will dedicate her time to accelerating Kryon's leadership position in the global RPA space by expanding brand awareness, product marketing, demand generation and field marketing initiatives.
"RPA is one of the most transformational technologies to impact modern business. It's already emerging into the mainstream technology conversation," said Julie Shafiki, Chief Marketing Officer of Kryon. "Upon meeting the Kryon team, I was so impressed by the company's innovation and RPA capabilities that far surpass those of its competitors. I look forward to bringing Kryon to every enterprise wishing to identify and optimize process execution within their organization."
With an impressive record of over 20 years' experience in executive marketing management roles, Shafiki brings expertise in building technology brands by creating strong marketing teams, go-to-market strategies and executing results-driven marketing plans. She has held leadership positions at Voyager Labs, Tufin, Lumenis, Comverse, PowerDsine and most recently served as Chief Marketing Officer of cybersecurity software company, Safe-T. Julie holds an MBA from Tel Aviv University and a BA from Colgate University in New York.
"Julie is someone who has brought some of the most high-level technological advancements to market and we are thrilled to have her join our executive team," said Harel Tayeb, CEO of Kryon. "In recent years, we have shown customers that our RPA and process discovery solutions are the most innovative in the market. With Julie's proven ability to grow brands, establish emerging technologies as leaders, generate demand and drive revenues, I am confident that she will further boost Kryon's leadership position in the rapidly growing RPA sector."
A trailblazer in the world of enterprise automation, Kryon offers today's only solution integrating business-friendly robotic process automation (RPA) with Process Discovery technology that offers organizations full visibility into all their processes. Combining a deep understanding of our customers' needs with cutting-edge technology, Kryon empowers businesses to maximize their ROI through their choice of desktop-based attended automation, virtual-machine-based unattended automation, and a hybrid combination of attended and unattended automation. In a field that often loses sight of the importance of ease of use, Kryon stands out for its uniquely intuitive interface, its one-touch process-recording capability, and its unmatched Kryon Process Discovery™ technology for accelerated deployment and continuous process optimization. Kryon's globally recognized AI-driven platform is used by a wide variety of enterprises worldwide, including AIG, Allianz, AT&T, Ernst & Young, Ferring Pharmaceuticals, HP, Microsoft, Santander Bank, Singtel Optus, Verizon and Wyndham Hotel Group.