NEW YORK and SEOUL, South Korea, July 18, 2012 /PRNewswire/ -- With online gaming well established as a Korean cultural phenomenon, mobile gaming is gaining significant traction among South Korean consumers. According to research firm Nomura(1), smartphone game users in Korea are projected to grow at a compound annual growth rate of 34 percent from 10.2 million in 2011 to 33.1 million in 2015, with spending on mobile games expected to increase to 710 billion won (USD $630.5 million) during this time. In an effort to satisfy this growing demand for games, KT and Exent have partnered to bring the first all-you-can-play mobile game subscription service to Korea.
The new KT mobile game offering - built with Exent's GameTanium™ - is the first and only subscription service offering unlimited game play of the hottest games on Android. For the first time in Korea, millions of KT customers will have unlimited access to over 75 of the best Android games like Farm Frenzy, Riptide GP™, and Majesty: The Fantasy Kingdom Sim. Featuring an ever-growing catalog of full-version premium games with no advertising, the highly curated GameTanium catalog is enhanced with editorial features such as ratings, reviews and an extensive collection of game trailers. The service can even be played while offline for maximum flexibility.
"KT helped pioneer the development of ultra-fast fiber optic broadband connections, and more recently, one of the largest and most sophisticated next-generation LTE networks for Korean mobile users," said Song YoungHee, Executive Vice President of M&C Business Center, KT. "Through this partnership with Exent, KT customers can now enjoy unlimited mobile gaming with access to the top Android games from around the world. This new partnership continues our focus on delivering the most engaging content to our LTE users."
Exent powers the Games on Demand offerings for the world's leading service providers. By partnering with Exent, KT wireless customers will enjoy the best user experience anywhere as a result of GameTanium's sophisticated content programming, cutting-edge technology platform and an extensive catalog of Android titles optimized for mobile game play. GameTanium allows operators to extend their brand and entertainment offerings to new screens, increasing subscriber engagement and average revenue per user (ARPU), and ultimately customer retention.
"As one of the first telecom operators to launch advanced services in Korea, KT shares our goal of providing rich in home and on-the-go entertainment experiences," said Peter von Schlossberg, President of Exent. "With one of the highest smartphone penetration rates in the world and mobile game play among Koreans poised to continue its steep growth curve, we are excited to partner with KT to introduce GameTanium in one of the most connected cultures in the world."
The new Olleh GameTanium mobile game subscription service for Android devices is available in KT's Olleh Market for a low monthly fee with discount pricing available for longer term subscription plans. A free 3-day trial of the service is also available.
(1) Nomura Equity Research, Korea Internet Anchor Report – March 19, 2012
KT is the largest wire-wireless communication service provider in Korea that has number 1 market share in broadband, IPTV, PSTN, and VOIP services. KT leads in providing various digital contents, such as VOD, music, game, ebook to N-Screen.
Exent is the world's leading Games on Demand provider, delivering thousands of premium games across mobile, tablet, PC and TV platforms through all-you-can-play subscription and free, ad supported offerings to millions of gamers monthly. With its unrivaled monetization and programming expertise, Exent's Built with GameTanium services power the Games on Demand offerings for the world's leading broadband service providers and mobile operators, consumer electronics manufacturers, and consumer portals.