KTBS & KPXJ in Shreveport switch to WorldNow

May 15, 2013, 13:00 ET from WorldNow

NEW YORK, May 15, 2013 /PRNewswire/ -- WorldNow, the leading online technology, content and revenue-solutions company for local media, announced today that it is adding KTBS and KPXJ to its client roster. The stations will be migrating their digital platforms to WorldNow's the market leader in publishing platforms by the end of May.

"KTBS & KPXJ are digital media leaders.  We are thrilled to have the opportunity to work with them and take their digital business to the next level," said Craig Smith, Chief Revenue Officer, WorldNow.

This partnership is a natural. "Our technology and workflow are simple, efficient and easily integrated into newsroom systems.  We have API's working today with other enterprise systems such as ENPS and AVID which allow for custom integrations and development. We know we can provide the right level of technology and support for KTBS and KPXJ for them to continue to grow their digital dominance," said Gary Gannaway, CEO of WorldNow.

George Sirven, Station Manager of KTBS-3/KPXJ-CW21 added, "We did a tremendous amount of due diligence before deciding to switch technology providers. WorldNow's market leadership in workflow integration into legacy systems and rules based automation make the publishing process simple. We are able to seamlessly support our website, video and mobile needs on one single platform allowing us to maximize opportunities for content and revenue across all platforms."

The market is showing a clear preference for WorldNow as the best solution for Broadcasters. The company continues to build momentum in the market place by building on the 14 broadcast clients it announced earlier this year.

  • Sunbeam Television Corporation: WHDH Boston  and WSVN Miami
  • Max Media Montana: KTMF Missoula, KWYB Butte-Bozeman, KFBB Great Falls, KHBB Helena, KULR Billings
  • Hoak Media: KFYR-TV, KQCD-TV, KUMV- TV, KMOT-TV (in the Bismarck/Minot ND DMA)
  • Rural Media Group: RFDTV and FamilyNet
  • GalTime

In the last 3 years, 12 out of 13 RFP's for platform services sought by broadcasters have been awarded to WorldNow giving them the #1 market share serving over 450+ local broadcasters around the country, covering over 80% of US households.

About WorldNow    
WorldNow provides industry leading online publishing and revenue solutions for local media. Our cost efficient publishing platforms include innovative CMS solutions for site management, video and mobile publishing. Our online revenue solutions include a national advertising network, packaged local sales programs, classifieds and comprehensive sales training and support. Our online media, technology, and marketing teams have extensive experience in helping local media companies build profitable businesses on the Web. We support our technologies and services with in-depth strategic consultation incorporating market leading best practices for managing successful online businesses. Our full service solutions and support enable our clients to realize greater real-world profitability from their investment. Leverage our experience built over 14 years in partnership with more than 400 local media properties. Current WorldNow customers include: Allbritton, CBS Local Digital Media, Cox, Dispatch, Fisher, Fox TV Stations, Griffin, Landmark, Lilly Broadcasting, London Broadcasting, Meredith, Media General, New Age Media, Quincy, Raycom Media, Reiten TV, Sagamore Hill, Titan, Waterman, West Virginia Media, and Young Broadcasting. For more information please visit www.Worldnow.com.  WorldNow services over 57 million monthly uniques and powers over 450 local broadcasters with 81% of US households covered.