Kumho Tire - Proud Sponsor of Both Teams in the Christmas Day Clash of Titans

Los Angeles Lakers & Miami Heat Showdown Touts Company's Coast to Coast Commitment to Sports Marketing

Dec 24, 2010, 07:30 ET from Kumho Tire USA

RANCHO CUCAMONGA, Calif., Dec. 24, 2010 /PRNewswire/ -- Kumho Tire USA, one of the leading tire manufacturers in the world, shares the yuletide cheer as proud sponsor of both the two-time defending champion Los Angeles Lakers and the star-studded Miami Heat as the marquee teams meet for the first time this season and battle it out in Tinseltown on Christmas Day.

The Christmas Day blockbuster, which will be played at Staples Center and air nationally on ABC TV at 5 pm EST, will not only be decorated with holiday spirit, but with Kumho's interactive booth at the main concourse level.  Prior to game time, Lakers fans can visit Kumho's booth and have a chance to win Lakers and Kumho branded holiday merchandise such as t-shirts and caps and start the New Year off sporting Laker purple and gold.  In addition, fans can learn more about Kumho's upcoming VIP Getaway Sweepstakes beginning in January 2011, in which one winner and three friends and/or family members will receive an all expenses paid ultimate fan experience to either Miami or Los Angeles to watch his or her favorite team in action from a catered luxury suite.  Visit drivekumho.com for details.

"We are thrilled to partner with both the Los Angeles Lakers and the Miami Heat and drive passionate basketball fans and consumers to Kumho Tire, which is why this holiday match-up is so exciting," said Rick Brennan, Kumho's Vice President of marketing.  "Instead of feasting on turkey, drinking eggnog, and singing holiday carols, Lakers and Heat fans from coast to coast will be gathering around the TV, instead of the fireplace, to watch this game."

Kumho Tire's extensive sponsorship package with the Lakers includes courtside scorer's table and LED ribbon signage, bottom ring and corner board positions on the Lakers' all-new HD scoreboard, and a full-page color ad in the Lakers' official game program.  In addition, Lakers fans will also enjoy 30-second video spots on the main scoreboard, radio ads on ESPN Desportes (Lakers' official Spanish radio partner), and web elements on LALakers.com.

In addition, Kumho's sponsorship package with the Miami Heat at the American Airlines Arena includes scorer's table signage in the Heat's new LED electronic system, 360-degree LED fascia that encompasses LED ribbons as well as the center scoreboard, video branding on the main scoreboard for key replays, and 30-second spots on in-arena video boards.  In addition, Heat fans will soon enjoy the new Kumho Center Court Cafe at the Arena which features interactive video screens, a Sony game center, and an interactive photo booth.

About Kumho Tire USA

Founded in 1975 and headquartered in Rancho Cucamonga, California, Kumho Tire USA is the U.S. distribution arm of Kumho Tire Co.  In addition to its 830,000 square foot headquarters and central distribution facility in Rancho Cucamonga, the company operates additional distribution facilities in Atlanta and Chicago.  More information about the company and its products can be found at www.kumhotireusa.com, www.drivekumho.com, and on www.facebook.com/kumhotire.

SOURCE Kumho Tire USA



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