Kuoni Launches New iPad App

DORKING, England, July 18, 2012 /PRNewswire/ --

Kuoni has announced the launch of a new iPad app which allows users to enjoy fast and easy access to Kuoni's range of brochures, videos, travel article feed and website with Kuoni's new app. The free app is available to download now from Apple's App Store.

The app is automatically kept up to date with Kuoni's full range of brochures, which once downloaded can be read anytime, even when the user is not connected to the internet. Updates to previously downloaded brochures are flagged for the customer's convenience and, in addition, the app checks for new brochures each time it is started.

Developed by digital publishing specialists inbro, the app has already been downloaded and installed by hundreds of users, to whom it has delivered thousands of brochures. Users also have easy access to the Kuoni website directly from within the app.

Matt Gillam, inbro Director said: "The app's purpose is to provide the user with the convenience of a single point of contact with the Kuoni brand on their personal device, which is why it offers one-stop access to news, video and an easy to use website link as well as Kuoni's entire brochure content. We want the Kuoni brand to go to the customer rather than vice versa."

Matt Rooke, Ebusiness and Publishing Vice President at Kuoni added: "We want to make Kuoni as accessible as possible to all its customers and provide effective and efficient methods that feed the current demand. The app self-updates so we can rest assured that customers are getting the best quality of information on a daily basis, in a format that suits them. Also, iPad is a fast growing channel and we particularly like the way an app gives Kuoni a branded presence on our customers' devices."

For more information about the Kuoni app visit: http://itunes.apple.com/gb/app/kuoni-uk-brochures/id520085589?mt=8.

About Kuoni:

Kuoni was established in 1906 in Switzerland by Alfred Kuoni, a visionary adventurer and explorer of his time who opened some of Europe's first travel agencies. Kuoni currently has branch operations in over 40 countries, providing luxury holidays to a number of worldwide locations, including Mauritius holidays, Grenada holidays, Sri Lanka holidays and Maldives honeymoon destinations, as well as a number of experiences including safari holidays. For 106 years' Kuoni has been creating holidays with a spirit of adventure. Kuoni is ABTA and ATOL protected, giving customers financial protection and ensuring they won't be stranded abroad.

Kuoni has come top of a 'Which?' Recommended Provider survey, due to the company's reliability and 'excellent customer care'; been voted World's Leading Tour Operator for 11 years in a row at the World Travel Awards; Britain's Favourite Tour Operator as voted by the readers of Ultra Travel (Daily Telegraph) and the Daily Mail; and been voted Britain's Best Longhaul Tour Operator by travel agents for the past 29 years.

PR contact:
Anne-Marie Hansen
Kuoni Travel Ltd
Kuoni House
Deepdene Avenue
Dorking
Surrey
RH5 4AZ
+44(0)1306-744-173
http://www.kuoni.co.uk

SOURCE Kuoni Travel Ltd